An environmentally friendly sportswear company may be prepared to shake up the entire industry by abandoning familiar product materials and considering the pressure to go public. San Francisco-based Allbirds Inc. expanded its product line from sneakers to apparel, a move that challenged companies such as Nike and Lululemon.
Although industry giants have made progress in environmentally friendly sportswear, Whole bird Sports equipment made entirely of sustainable materials goes a step further.
The chemical fiber fabrics are gone forever. In their place? Merino wool and yarn from eucalyptus pulp.
The company’s co-CEO Tim Brown (Tim Brown) said that some consumers may be cautious about the wool material used as sportswear, but it can absorb up to 30% of its weight and regulate temperature.
“Tim and I have always focused on not only making products with natural fibers to make them sustainable, but also making them better products,” said Joey Zwillinger, Co-CEO of Allbirds Wall Street Journal.
“We think we can exceed the performance expectations of existing products.”
Allbirds has been welcomed by environmentally conscious consumers who are eager to reject polyester-polyester is a synthetic fiber extracted from petroleum that uses harmful chemicals such as carcinogens in its production process.
“There is a new group of consumers who are fully aware that climate change is a problem of our generation, but they are running around wearing plastic leggings and plastic shoes,” Brown told the Wall Street Journal.
Both Nike and Lululemon use lightweight, moisture-proof materials. Nike’s leggings are made of 90% polyester and 10% latex. Lululemon uses a material called Luon, which is the brand’s trademark and is made of 86% nylon and 14% lycra.
Allbirds launched a series of shoes made from the same Merino wool, shoelaces made from recycled plastic bottles, and insoles made from castor oil in 2016. The price of shoes ranges from approximately US$95 to US$135.
In 2020, Allbirds created a clothing line called “XO”, which is made of wool and fibers from discarded marine shells.
The Wall Street Journal estimates that after several rounds of financing in 2018 and 2020, Allbirds is valued at approximately $1.7 billion.
More and more discussions about the listing of Allbirds As early as SeptemberThe company has not yet commented on the listing plan.
Our co-founders and The @Wall Street Journal About cooperating with nature—not confronting it—creating our first high-performance clothing line. Read below.https://t.co/YElPERgZ0Q
— Allbirds (@Allbirds) August 17, 2021
