Your customers will be distracted by multiple purchase methods. As a business, you want to be able to eliminate all the noise and confusion so that you can start to build real relationships with customers and turn them into lifelong customers.
However, you can only turn them into lifelong customers by changing your view of treating them as members rather than transactions.The secret is to focus your focus on helping them achieve the transformation they are seeking and focusing on Their Success instead of your own. Being able to guide them from where they are to where they want to go, you will find continuous growth in your business.
In this episode of the Business of Story podcast, I sat down with host Park Howell to discuss how to use the marketing hourglass to reimagine the typical customer funnel process. You will learn about the seven potential customers and customer behaviors of the marketing hourglass, and how to use the stories they tell themselves about you to attract and retain more ideal customers-all of these are concepts in my upcoming book. The ultimate marketing engine.
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7 steps to expand your consulting practice without increasing overhead
A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
