High-volume keywords are not future-proof
Bulk searches are usually very short—one, two, or even three words long—if this is the case.
They are general topics, not detailed queries.
We usually optimize around a high-volume keyword, and maybe some secondary keywords.
In the past, the optimization effect of this method was very good, because search engines did not have the ability to understand more specific problems and intentions.
But we all know that with the advancement of technology, the situation is changing Google eat, NLP, BERT, MUM and all other self-taught acronym algorithms.
Understanding the intent and providing a better user experience is the ultimate goal of today’s search engines.
Low-volume keywords put intent first.
Why?These keywords are usually Long, detailed, specific The user’s query to the search engine.
By answering these queries, we can create more tailored content, better meet user intent, and ultimately achieve higher rankings in areas with less competition.
In addition, many low-volume queries are essentially the same questions asked in different ways.
If they haven’t, it’s likely that search engines will begin to understand the synonymous relationship between these queries.
When they do, they will be able to provide your content to potential customers Hundreds Low-volume keywords in SERP.
On the other hand, if the intent is not correctly addressed and specific pain points are solved, general (reading: short tail, high-volume keyword optimization) content may lose priority over time.
Therefore, according to this measurement, optimizing for low-volume keywords is a way to make your content future-proof.
