Quick case study⏰
How did we use BuzzSumo’s historical date filter to solve the cannibalization problem, see an increase in traffic across the site, and get 962 keywords
Organizing and updating your content can be a minefield.
We know too well.
The BuzzSumo blog contains more than 490 articles, so ensuring that they do not conflict in Google is a half-task-let me tell you!
When formulating the 2021 plan, we used a content analyzer to review our most successful content.
In 2017 we analyzed 100 million headlines, And become our most shared, most linked, and highest-ranked content.
So, this year we decided to update it.
We updated the data to create the 2021 version, and we tried our best to distinguish it from the 2017 study.
But in the end this was not enough, and the two began to cannibalize in the SERP (see picture below) Pi data).
We lost a lot of first page rankings and our website traffic dropped 😢
