McKinsey’s recent study found a “Growth triple play“Successful companies integrate creativity, analysis, and goals to achieve at least 2 to 3 times the growth of their peers. But even those companies that use only one of these capabilities (creativity, analysis, or purpose) The average growth rate also exceeded 6%. Those who added the second component climbed to more than 7%. For companies that adopted a complete triple play, the growth rate climbed to more than 12%.
The following are the aspects that “7%” companies do well:
- Create a 360° view of the customer. By injecting creativity into real-time analysis, they provide customized content while supporting a personalized experience based on demographics, attitudes, and background.
- Deployment analysis aims to provide customers with “wow factor”. They achieve this goal by sharing key insights throughout the organization to drive faster decision-making and agile innovation.
- Combine purpose with creativity and analysis. This is part of their organizational DNA, allowing them to evaluate growth opportunities in a sustainable and inclusive way.
The idea of triple play for growth is actually about using digital transformation to return to the basics and innovate through a more human-centered approach. Creativity, insight into people’s needs, needs, desires, and goals are the cornerstones of any relationship. The final result of this level of transformation is growth, and more importantly, customer (and employee) loyalty.
Read article Forbes.
