Rejection tool, now located at In your Google Search Console, Allows you to tell Google not to treat spam links as part of the link profile.
Follow google Penguin Update In 2012, toxic links became a big problem. Websites with unnatural link profiles ultimately hurt many companies and brands that have been involved in spam link building strategies in the past few years.
SEO professionals are hesitant about having to contact everyone at the other end of a potentially destructive link to ask for it to be removed. There are also many reports of extortion (“Of course, we will delete that rough link, just send us a lot of dollars!”)
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Despite Google’s initial opposition, the rejection tool was born.
We know that unnatural links can have a negative impact on your search ranking.
So can you improve your search ranking by using Google’s disapproval tool?
Let us answer this question.
Statement: Reject tools as a ranking factor
Statements on this range from “use it to protect your ranking” to “we used a rejection tool and the ranking soared.”
The idea is that if you clean up link profiles that identify spam, paid links, and other low-quality links, your organic search rankings will directly benefit.
Reject tools as evidence of ranking factors
Reddit and SEO forums are full of anecdotes about the power of disavow links.
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Here are some current headlines on the subject:
- How to use Google’s rejection tool to get better rankings
- How to effectively reject links and protect organic rankings
- Reject unnatural links and improve your ranking
Really, that’s it.
There is no verifiable evidence that using the rejection tool will tell the algorithm anything about your website.
Evidence against rejection tools as a ranking factor
Google is cautiously positioning the rejection tool as a preventive measure against manual actions – rather than an integral part of the organic ranking algorithm – And said:
“If you manually manipulate your website to obtain unnatural links to your site, or if you think you are about to receive such manual actions (because of paid links or other link schemes that violate our quality guidelines), you should Try to delete links from other sites to your site.
If you can’t delete these links yourself, or you can’t delete them, then you should reject the URLs of suspicious pages or domains that link to your website. “
But just like Professor Penguin’s SEO world, manual operation is not the only weapon in Google’s link spam database.
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Links are a ranking factor, and rejection tools can help you clean up that signal.
Nevertheless, it is not a ranking factor in itself, it is only useful when link spam is so serious, and Google cannot ignore it on its own.
Rejection tool as a ranking factor: our judgment
Is using the rejection tool a ranking factor?
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will not. You will not increase your search rankings because of using this tool.
Are links a ranking factor?
Absolutely.
Can you have a positive impact on organic ranking by cleaning up the links to your website?
Yes. This is a matter of reducing any potential negative effects of low-quality/spam links; you are influencing existing ranking factors.
But only in some cases, And those are often few and far apart.
If you encounter a manual penalty, cleaning it will stop suppressing your site in Google Search.
Even outside of manual operations, spam and identifiable paid links or otherwise manipulated links may have a negative impact on the algorithm’s evaluation of link profiles.
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By disavowing a link, you may actually end up doing more harm than good.
As google John Mueller says,
“The random links collected over the years are not necessarily harmful. We have seen them for a long time, and can ignore all those strange web graffiti long ago.
Reject links that are really paid (or placed unnaturally in other ways) and don’t worry about these issues. “
If you do use it and don’t see any results, you probably didn’t need to use it in the first place-or you need to follow up with a reconsideration request.
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As Recommended by Chuck Price:
“The most common misconception is that the rejection tool does not work. It is true. For manual punishment, rejection of the file can be used as a last resort. This means that mature and well-documented link removal activities must be carried out first.
The combination of rejection documents and detailed reconsideration requests is a core component of the successful revocation of manual penalties. “
Bottom line: Google will not use your use of disapproval tools as a search ranking signal.
Featured image: Paul Bobita
