Google added documentation and introduced a new feature called Translation Results. The translation result is a feature that automatically translates and ranks web pages that are different from the user’s language, and then publishes the title and summary in the translated language.
This change will not affect all languages, and is currently only available in six languages.
Google had previously ranked content in other languages, but Google did not translate titles and abstracts. The previous behavior was to add a link to the translated content.
A new Google Search Center page records what may be a new feature that allows Google to display search results to users regardless of language.
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The goal of the new feature is to fill in “Content gap“Applicable to users who may not have enough content in the user’s native language.
The way the system works is that if there are not enough pages to rank in the user’s native language, Google will select the best pages in different languages and display them in search results.
Google automatically translates the title tags and meta descriptions of ranking pages from foreign languages into the user’s language.
When a user clicks into a webpage from a search engine results page (SERP), Google will automatically translate the entire webpage into the user’s native language.
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Google’s new Search Center help page describes this feature as a feature that is beneficial to publishers because it will expand the audience of its content.
The documentation states:
“Translated results is a feature of Google search that enables users to view results in other languages in their language and can help publishers reach a wider audience.”
All embedded images and JavaScript should work in the translated web page.
According to Google:
“If the user clicks on the translated title link, all further interactions between the user and the page are carried out through Google Translate, and Google Translate will automatically translate any following links.
By expanding the results, users can view the original title links and snippets, and access the entire page in the original language. “
Previous translations of search results
The translation results are different from how Google used to handle content in different languages.
Google’s usual method is to add links to translated content in search results. But it does not actually translate the titles and snippets displayed in the search results.
This change in Google ranking is reflected in the updated developer page of the Notranslate Meta tag.
Google Notranslate meta tag
Google has identified the notranslate meta tag that prevents Google from translating the webpage.
On November 10, 2021, the Google developer page used for the notranslate meta tag used to be like this:
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“When Google finds that the content of a page is not in a language that users might want to read, Google usually provides a translation link in the search results.”
On November 17, 2021, Google updated the last part of the sentence in the document, and now indicates that Google will translate the title tag and code snippet:
“Google may provide translated title links and snippets in search results.”
Google has also added new wording to reflect changes in the way translation search results are processed:
“If the user clicks on the translated title link, all further interactions between the user and the page are carried out through Google Translate, and Google Translate will automatically translate any following links.”
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Limited SERPs translated
Changes in how Google presents content in multiple languages are currently limited to the following languages:
- Indonesia
- Hindi
- Kannada
- Malayalam
- Tamil
- Telugu
Google’s documentation says that these are the “current” languages available for this feature, which can be interpreted as implying that the door to extend the feature to other languages is open.
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“Currently, The translation results are available in the following languages:”
Opt in and out of translated SERP
The announcement stated that all websites will automatically opt-in to this new feature. Publishers wishing to quit should consider using the notranslate command.
Advertising network direction
Google has also released a new help page with documentation that enables advertising networks to use this update.
The document is: Enable your ad network to use Google search features related to translation
Citation
Read the new document of Google Translate SERP:
Newly updated Notranslate document
New document: All meta tags Google understands
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Old documents: Archive of previous Notranslate documents
Enable translated documents for ad networks
Enable your ad network to use Google search features related to translation
