Google Ads allows businesses to access more data on the insights page, which should help maximize sales during the holidays.
According to Google data, 53% of consumers plan to shop online more This year compared with last year.
The Insights page will provide you with the information you need to keep up with consumer trends and optimize advertising campaigns in order to show your ads to more shoppers.
In the next few weeks, Google Ads will launch four new features on the “Insights” page to achieve results in this year’s business shopping season.
4 new features of the Google Ads Insights page
The following features are being rolled out to all advertisers worldwide in beta.
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- Demand Forecast: Predict six-month search trends through forward-looking insights that combine machine learning technology with past seasonal search data. Insight is personalized to your business.
- Consumer interest insights: Collect the best search query topics that can improve the effectiveness of your campaign. Include the number of people searching for each topic, its growth, and its performance in your account.
- Audience insight: Understand the interests and similarities of customers, such as the ideas that resonate most with them.
- Change history insight and auction insight: Find the change history insights and auction insights distributed on the “Insights” page. Learn how changes in auction competition or account changes can affect your campaign performance.
Google pointed out how retailers like Etsy can use the data on the insight page to increase sales:
“Many companies are already using insight pages to drive growth. Etsy has found that searches for “sweatshirts and hoodies” on the insight pages have increased and used this information to help its website marketing, content strategy, and ad copy. This makes Sales of Google Search and Shopping campaigns in this subcategory increased by 49%.”
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The above update is expected to be rolled out at the campaign and account level in the coming weeks.
Featured image: rafapress/Shutterstock
