Will AMP be cancelled? Twitter confirmed that it intends to stop supporting Google-supported formats before the end of the year.
In an updated developer document on AMP pages, Twitter stated that it is currently discontinuing the format.
“We are discontinuing support for this feature and it will be completely retired in the fourth quarter of 2021.”
An SEO user by the name of Christian Oliveira, David Esteve, said that he discovered the updated documentation after he noticed the lack of support for AMP pages dating back to mid-October.
It looks like this: https://t.co/DPREUpjZAP pic.twitter.com/a1DI92h1kr
— Christian Oliveira (@christian_wilde) November 17, 2021
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As Twitter is “removing support for AMP”, the format may have been discontinued in some places.
After 2021, Twitter will stop sending all Users visit these pages, and many people don’t like these pages at first.
What does this mean for the website?
Sites that publish AMP versions of their pages can continue to do so and still share links on Twitter.
The only change is that Twitter will send users to the publisher’s original page instead of the AMP version.
If you own or work for a website that publishes AMP pages, you don’t need to take any different measures.
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The link to the AMP page is still valid on Twitter-the user will not be sent to the broken page.
Whether you want to continue to support your final format is essentially a choice.
Publishing pages in AMP format has become more and more difficult, especially after what happened in the past year.
Google itself is gradually weeding out AMP in some places that once stood out.
Below is a review of some recent developments in case you miss them.
Google phases out AMP
With the introduction of page experience updates, Google made some changes This shows that it is giving up support for AMP-although not exactly.
Google’s first step in phasing out AMP is to remove the lightning bolt icon from search results.
This makes the pages published in this format less obvious, but it does not prevent them from ranking in Google.
Later, Google removed AMP as a requirement to appear in the Top Stories carousel.
These pages are no Remove From the carousel, but they will now appear next to the regular HTML page.
Google’s most recent step to phase out AMP occurred in September last year, when the company announced that it would Show non-AMP content more often In Google News.
Similar to the changes to the Top Stories carousel, AMP pages are still eligible to appear in Google News, but users can now see regular HTML pages more frequently.
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In addition, Google News sends users directly to the publisher’s URL instead of rendering in the app.
The update was supposed to be rolled out together with the page experience update, but it was delayed for a few months.
On Google and Twitter, users are much less likely to log on to AMP pages.
As a result, publishers will get more traffic to their native URLs, where they can take advantage of features removed in the AMP version.
source: Twitter developer platform
Featured image: Bakhtiar Zein/Shutterstock
