In October of this year, the circular fashion pioneer company lablaco and the H&M Mitte Garten store in Berlin jointly launched a new technology based on the Internet of Things (IoT) to provide customers with exclusive rental and exchange special series.
Today, Sony artist Emily Roberts will hold an exclusive concert at the H&M Mitte Garten Store to celebrate the launch of the new rental service. As one of the ambassadors of this service, Emily will work with influencers Nubian Smith and Elisa Schenke to demonstrate the fun and flexibility that rental items can bring to everyone’s wardrobe.
Rental service is based on Spin —— Lablaco’s circular fashion platform. Through this cooperation, H&M Mitte Garten and lablaco hope to explore the potential of rental services in the new interconnected and digital circular fashion industry.
With just one click, you can book and pay for clothing-and get ready to wear it. When the garment returns to the store, it will be inspected, cleaned and ready for the next rental.
“I am very happy to be able to try this blockchain-based rental service exclusively in our Mitte Garten store in Berlin. We have a unique community and customer base-they like to explore new things, with stylish, sustainable and affordable Try your own style and appearance.” Stiliana Stoyanova Public Relations and Events Manager Mitte Garten said.
For the first time, customers of the H&M Mitte Garten store can scan the IoT care tags of selected products with their smartphones. Not only can they track multiple item-level product journeys on the blockchain, they can also add memories and stories to clothing by uploading their appearance. .
“Every piece of clothing has a unique story. We can’t wait to see how the H&M Mitte Garten community will create stories by “spinning” their fashion.” said Eliana Kuo, founder and co-CEO of lablaco.
The rental service is provided from now until the end of the year. During this period, there will be different collections available for customers to rent. The first series will incorporate 12 different fashion items. The lease period ranges from 5 days to 3 weeks. The price per piece ranges from 5 euros to 9 euros per day. SPIN account is free.
