Marketing Podcast by Dr. James Richardson
In this episode Tape Marketing Podcast, I interviewed Dr. James Richardson.he He is the founder of Premium Growth Solutions, a strategic planning consulting company for early-stage consumer product brands. He is the author Boost your brand: How to navigate the killer CPG growth curveHe also hosted his podcast, Startup Confidential, and appeared frequently in trade magazines serving the CPG industry.
Key points:
Questions I asked Dr. James Richardson:
- [1:41] What do you think is the important difference between considering the CPG brand and marketing services?
- [2:38] How do you convince others that this is something you have never owned before and you will like it?
- [4:29] Do you have to connect with products or services that people already own? For example, when someone proposes a new lawn mowing service-it can be described as Uber, but it applies to lawn mowers.
- [6:21] Are you saying that you shouldn’t even try to compare with another product to define your product, but publish it. You might find that some unexpected avenues are open?
- [8:29] How often do you think the creation of a new product occurs because someone just wants to scratch their personal itch?
- [10:58] You use the skating ramp metaphor many times in the book-can you talk about how you use it and why?
- [13:52] So, how important and important is the role of design in consumer product packaging?
- [16:07] If you want your brand to look cool, do you have to see it in certain places? How important is this role?
- [17:11] Today there are many brands that directly face consumers-how has distribution changed?
- [20:10] You have a lot of case studies-what is your biggest takeaway, or what great case studies do you want to share?
- [25:00] Where can people learn more about your work?
More information about Dr. James Richardson:
For more information about the Certified Marketing Manager program supported by Tape Marketing:
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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.
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