Sunday, May 31, 2026

Introduction: Blackbaud + Campaign Monitor integration for non-profit organizations


Our direct integration with Blackbaud’s donor management platform Raiser’s Edge NXT makes email marketing for non-profit organizations easier.

Non-profit organizations and social welfare organizations will be happy to hear that we haveRaiser’s Edge NXT, A fundraising and donor management platform from Blackbaud.

This integration creates an automated email marketing solution designed to meet the needs and goals of non-profit organizations and social welfare organizations.

“By combining the powerful features of Raiser’s Edge NXT with leading email marketing automation platforms such as Campaign Monitor, our mutual customers will enjoy a new and highly complex experience that will help them integrate the effectiveness of email marketing and fundraising Take it to a whole new level,” said David Loring, Senior Director of Blackbaud Partners.

For Raiser’s Edge NXT and Campaign Monitor customers, this is what you can expect.

All your supporter activities in one place. It’s important to see all the supporters’ activities (including marketing activities) in one place, and this integration can help you do that. Campaign Monitor will send subscriber email participation activities directly to Raiser’s Edge NXT without you having to take any action.

Data map shared between RE NXT and Campaign Monitor.

Better control of your marketing activities. The data shared between platforms will provide users with the detailed information needed to accurately segment their audience and include relevant and compelling content in email marketing campaigns.

Better unsubscribe management. If a subscriber unsubscribes from your marketing campaign, this information will be automatically updated in Raiser’s Edge NXT, so there is no need to manually update the unsubscribed supporter.

Add new subscribers to RE NXT. New subscribers of Campaign Monitor can be synchronized to RE NXT as new members. You can control the subscribers you transfer by setting up a separate list in Campaign Monitor.

You will also get basic deduplication to ensure that these subscribers do not yet exist.

wrap up

This direct integration between Campaign Monitor from Blackbaud and Raiser’s Edge NXT can change the rules of the game for non-profit organizations and their marketing teams.

For more information about Raiser’s Edge NXT Activity Monitor, please visit Blackbaud market.

Top drag and drop

Top drag and drop

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case analysis

This non-profit organization uses advanced tools and automation to create more emails and more time.

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Create greater impact

Create greater impact

Our non-profit discounts and unique integration make non-profit email easier.

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