Adding images to written content can help add context to readers and keep them engaged for longer.
In turn, this may lead to more time on the site, which increases the likelihood of getting more pageviews per visit.
There are also image-related SEO benefits, such as being able to get traffic from more surfaces in Google.
But we all know that there may be too many good things in SEO.
A few keywords are great, too many are keyword stuffing. Using some structured data is helpful, but excessive use can lead to violations of Google’s guidelines.
advertise
Keep reading below
Are there any SEO risks from using too many images?
This is the proposition we will make in this chapter, because we will answer whether the number of images in a piece of content is a Google ranking factor.
Disclaimer: The number of images on the page will affect ranking
It is said that the number of images in a piece of content affects ranking in many ways.
Allegedly, using too many images will have a negative impact on rankings. This is because images affect page speed, and slower pages tend not to rank as fast as faster pages.
advertise
Keep reading below
There is also a saying that the lack of images in the web content may affect the SEO of the website, or that the web needs images to get a good ranking.
Do these two statements make sense? This is what the evidence says.
Evidence: Does the number of images on the page affect rankings?
In theory, the number of images on a web page may have a negative impact on rankings, as the statement implies.
However, this is not a hard and fast rule, nor does it determine the exact threshold for how many images are “too many”.
The extent to which images affect search rankings depends on the time it takes for them to load.
Embedding a large number of images with large file sizes will slow down the page, which may have an adverse effect on rankings because page speed is a ranking factor.Yes, page speed is a comfirmed The ranking factor, even though it is “tiny”.
On the other hand, if a website adopts a technology that allows images to be loaded quickly, it can publish an image library without any problems.
Search Engine Journal’s Complete Guide to On-Page SEO A chapter on images Use techniques such as compression or lazy loading to achieve the desired page speed.
Because it involves the claim that images are needed to get a high ranking in Google-this is simply not true.
advertise
Keep reading below
For evidence, check the first page of any SERP. There will almost certainly be pages without images. Wikipedia is a good example. Although many of its pages do not have an image, it can still achieve high rankings without any problems.
The number of images on the page as a ranking factor: our judgment
There is no evidence that the number of images on a webpage, whether it is too much or too little, is essentially a factor that affects search rankings.
advertise
Keep reading below
Therefore, don’t feel that you need to limit the use of images to get a good ranking.
On the other hand, don’t feel obligated to add images to all pages to appease Google’s algorithms. Just like word count, there is no magic number of images that can help you improve your ranking.
Featured image: Paul Bobita
