2021 will be a pretty good year for almost everyone. But especially for email marketers.
After the wild 2020 brought the beginning of a pandemic, a lot of uncertainty, and some incredible number of emails, 2021 did not give us much rest. Many of us hope to return to “normal”, but in the end we accept another kind of normal. Nevertheless, Apple ensures that none of us feel too comfortable with this new normal.
As we finally bow in the eventful 2021, let us review some of your incredible achievements in the past year.
We reached the world together
This year, Campaign Monitor customers used our platform to send 31 billion emails (To be precise, it is 31,350,157,127! )exist 245 countries all around the world. This is some serious impact.
57% of openings come from mobile devices, An increase of 3% over last year, but lower than the 63% in 2019.
We make email work smarter and harder
You all took advantage of our smart email marketing features in major ways.
You design 627,606 new email templates Stand out in a crowded inbox. Go ahead, Van Goof.
You ran away 136,406 active A/B tests, And build 53,427 automatic strokes. This is some very complicated marketing.
Technology keeps us alert
Just as we all began to adapt to our daily lives, Apple brought a major surprise to the digital marketing field when it announced the Mail Privacy Protection (MPP). Putting open rates at serious risk, this feature is just beginning to affect all of us, as email marketers, the way we think about goals and engagement-this deserves attention in 2022.
Ultimately, we think marketers will benefit from this.More about our predictions about the world of MPP and email here.
Moreover, technology pushes us forward
This is a record year for the Campaign Monitor product team.In general, we released 28 new features — Everything revolves around making Campaign Monitor smarter, faster, and easier, allowing you to create incredible marketing campaigns.
With the addition of new features, we are shocked at the speed you can take advantage of.
This has been a busy year, and our wishes will only get bigger and bigger.
Here are a few highlights:
- January – Social link
- February- List and subscriptionA generationbers refresh
- Marching- Free image gallery
- April – Footer flexibility
- possible – New overview page
- June – New automation page
- July – Welcome journey recipe
- August – New campaign experience
- September – Apple Mail Privacy Protection
- October- Activity report refresh
- November – Help menu
- December-Journey Report Update
We have your support at every step
Our support team resolved 29,468 support tickets This year-or 80.7 tickets per day!
Our delivery team continues to do amazing work to maintain our Delivery rate is 99.86% 2021. 99.98% uptime, Your application experience is very smooth.
In addition to keeping you up and running, we also do our best to provide you with features to help you do the best job.
Email Academy— We launched a free online learning platform to improve your skills, train your team and build your business. We have opened 8 courses this year, and there will be more courses in 2022. So far, nearly 5,000 of you have started your email academy journey. If you haven’t, Go here Start!
Your preferred MPP — When things get, uh, a bit confusing, we are here to serve you. After Apple announced the MPP, we acted quickly Pass on our knowledge of the function also How to adjust your strategy. Then, our product team did some Changes to our reporting tools Reflect our post-MPP world.
We are still understanding all the effects of MPP, and we will guide you through all the work here.
A new activity monitor inspired by you — In the past year, we have been committed to creating a new campaign experience with you at the core. Change is always difficult, even for the better, but our product managers Phil and Dan are here Take you to understand every detail.
You all entered the refreshed interface at an incredible speed. After our new event experience went live, the number of A/B tests you sent has increased by 20%, and label usage has increased by 20-25%.
We can’t wait to see how these changes to the platform continue to unleash your creativity in 2022.
Our team grows together, even if separated
Even if some of our offices have begun to reopen, we will continue to focus on building a mixed team.We now have team members 11 different countries, Connect and work in sync as always.
We also attach great importance to the health of our employees, providing welfare allowances, free Calm app subscriptions, and encouraging vacations to enjoy health-no matter what this means to everyone.
We can’t do it without you
Email is what we do, and you won’t find a group that is more enthusiastic about it than we are. But there is more. We have always been inspired by the work and creativity of the people who use our products, and we can’t wait to continue to serve everyone and watch you grow in 2022.
ps Please pay attention to our annual email benchmark report released in January. We have gained some interesting insights from an unprecedented year 👀
