It wasn’t until government subsidies that companies started investing in companies like Solar Century, Good Energy and Ecotricity.
Even the big mainstream e-commerce players are starting to embrace the change. Millions of solar panels and wind turbines are gradually spreading across the UK. It turned into an energy revolution! By 2020, more than a quarter of the UK’s energy consumption will come from wind and solar.
moral
The development and spread of renewable energy over the past four decades has shown that in order to achieve success in social transformation, idealistic NGOs, pragmatic governments and realistic businesses need to collaborate and work together.
In doing so, NGOs need to stay ahead and maintain their activism, reminding politicians and entrepreneurs that ethical, ecological and social values ​​must always be the guiding principles behind their actions. Political or commercial considerations should always be subordinated to the ideal of planetary well-being.
The Earth is in a process of constant evolution—physical evolution as well as consciousness evolution.
As part of the evolutionary process there is always a need for a new Gandhi, a new Greta, a new Mandela and a new Malala. At first they will be ridiculed and fired, even persecuted, and eventually they will be accepted and followed. Even if their activism is sometimes forgotten, their subtle influence will endure.
Activists and idealists often ask how they can persuade politicians and inspire entrepreneurs to embrace moral and ecological values. The answer is to act with courage of conviction, great patience, and unwavering commitment, but without the expectation of immediate results.
heartache
With this awareness, we need to do three things:
First, be the change you want to see in the world. Words and ideas gain strength only through practice. An example is worth a thousand words. When the radiator radiates warmth, we must radiate change.
The pioneers of CAT set a shining example, attracting attention from all over the world. This is the first step: be the change.
The second step is to communicate the change. All great idealists and activists are also great communicators. There are many ways to communicate.
Pablo Picasso conveyed his ideal of peace through painting. His heartbreaking image of Guernica moved and touched millions around the world.
inspired
Rachel Carson has written an amazing book to communicate, silent spring, laid the foundation for the environmental movement. Monty Tang communicates by being a model gardener. Martin Luther King Jr. communicated through his inspiring speech “I have a dream.”
All of us, activists, need to develop communication skills in order to change the world.
The third step is organizational change. Form an organization to showcase and promote your vision and ideals.
Eve Balfour founded the Soil Association. Gaylord Nelson started Earth Day. Jane Goodall founded Roots and Shoots. Dorothy Stowe founded Greenpeace.
Similarly, Friends of the Earth and the Green Party are both organized by ecologist Thousands of other organizations were founded by radical visionaries who wanted to change the world, and they did.
We can create an organization or join an organization. Join Extinction Rebellion, Fridays For Future or any other organization that fits your heart.
So, that’s the three steps: be the change, communicate the change, and organize the change. We will then be able to inspire governments and businesses to join the change!
this author
Satish Kumar is editor emeritus Renaissance and Ecologists Magazine.his latest book Peaceful Pilgrimage: The Long Journey from India to Washington From Zhongxingdian.
