Bing has announced that the All In One SEO plugin for WordPress supports the IndexNow protocol, which instantly notifies search engines of content changes.
One of the biggest problems with SEO is the time it takes for search engines like Google and Bing to spot changes on your site and change rankings and indexing accordingly.
Many website owners wait weeks or months to realize that search engines recognize their changes.
By then, the site had made other changes that had not yet been identified and indexed. It often causes frustration for digital marketing companies and SEO managers.
The integration allows websites to reduce time from weeks to hours.
All-in-one SEO WordPress plugin
With over 2 million users, the All In One SEO WordPress plugin is one of the most popular SEO plugins. One of its greatest strengths is providing one plugin for many operations that used to require multiple operations. Features include:
- Page analytics, where you can easily add metadata, keywords, and other information.
- Use pattern tags to provide context for Google bots that crawl your site. Schema lets bots know what information they are seeing and helps to include it in rich snippets such as knowledge graphs and Q&A.
- A local SEO package for improving local search rankings for businesses operating within a certain range.
- A sitemap for video for better inclusion in Google Video Search.
What is IndexNow?
IndexNow enables websites to notify search engines, such as Bing, Google and Yandex, of changes made to the website. For example, if a site creates a blog, deletes a page, or loads hundreds of product URLs, it submits an HTTP request.
It pings search engines to let them know that the site has been changed and needs a new index and ranking. Search bots only occasionally crawl websites for new and changed content. The site’s index won’t change until they do.
IndexNow is a widely supported protocol that tells search engines to prioritize websites for crawling.
Integration means faster indexing
The lifeblood of a website is being properly indexed and ranked in search engines, but waiting weeks or more for a web crawl can be frustrating. The integration between All In One SEO and IndexNow means the long wait is over.
This means faster conversions, goal achievement, and customer engagement on your WordPress site. Bing is the second largest search engine after Google.
How AIOSEO helps users take advantage of IndexNow
Activate and use IndexNow with AIOSEOusers can head to the Features Manager tab in the AIOSEO dashboard, where they can find the option to activate the plugin.
Once activated, you can click on the “Manage” link. Doing so will take you to AIOSEO’s Webmaster Tools panel.
Screenshot from: https://blogs.bing.com/webmaster, February 2022.A green tick in the upper right corner of the IndexNow icon indicates that you have successfully activated IndexNow.
Once activated, the protocol will alert search engines every time you:
- Post new content
- Update old content
- delete post/page
This allows for faster indexing of new content, edits or changes on your site.
If you are a WordPress user and have the AIOSEO plugin installed, you can activate the IndexNow plugin now.
resource: must
