If you create content for clients, the initial phase after they hire you can be exciting.
You know the possibilities for helping them achieve their brand goals with incredible content are profound: increase brand awarenessattract more traffic, get potential customers, establish trust with their audience and ultimately increase sales and revenue.
But you can’t create content for your customers without first understanding them and their audience.
you need some good backstory help you help them try your best.
how do you get it?
By simply asking.
Find better concepts with the help of clients
The content environment will only become more competitive.
In a recent study, 82% of marketers Now report that they actively use content marketing. This means you need to create better content than your client’s competitors — because, by now, they’ve probably jumped on the content marketing bandwagon as well.
According to the Content Marketing Institute, 50% B2B Outsource content marketing.
If you’re the service that outsources depend on, then a lot of responsibility rests on your shoulders to get it right.
But there is a way to make it easier.
I’m going to tell you a little secret: you can deliver high-quality content in a simple way interview your clients.
Even if they outsource content, your customers can be the best source of information to help create content.
An honest, on-time exchange of information can steer your content creation in the right direction and even provide you with a much-needed source of inspiration.
Navigating the Sea of Great Ideas: Ask Your Clients to Join
The challenge is to create a real connection with your customers. How do you do it?
The answer is simple: by getting to know him or her.
This is where your curiosity begins.
- What are your customers actually doing?
- How and why do they do this?
- What short-term and long-term goals do they pursue?
After finding the most accurate answers to these basic questions, you can start digging deeper.
What do your customers think about the content you have to create?
10 Foolproof Ways to Get Great Content Ideas from Your Clients
Producing high-value content for someone other than you is no easy task.
Nonetheless, you can simplify the process by asking your customers to answer the following questions.
Channel your inquisitive nature with this definitive guide to customer interviews and dig into their minds.
1. Where are you going?
Most business owners realize that the journey from starting a business to continuing to accelerate growth is challenging and fairly unpredictable.
However, that doesn’t stop them from dreaming big and setting goals.
Discuss with your clients their business-related ambitions.
Avoid the most annoying questions you’ve probably heard a million times when trying to get your first job (eg, “Where will you see yourself five/ten years from now?) and get right to the point.
- what is your customer Target What is their focus?
- If new content encourages action and increases traffic, establish authority In an industry, increasing brand awareness, boosting sales, or attracting new audiences?
Each goal requires a unique approach.
2. why Do you really do what you do?
Next, try to create a deeper connection with your customers on an emotional level.
What motivates them to get up in the morning? Why make and sell napkins when they can do a million other things with their time and money?
aim to discover enthusiasm Power your customers’ daily activities.
This will help you determine what types of values should be expressed through its content, not to mention give you the opportunity to tailor your writing style to the message and vibe your clients are sending you.
3. Who will I write for?
Writing for the sake of writing is not a very effective strategy.
Your creative process should be directly influenced by the needs, requirements and expectations of your target audience. Who might be interested in what you think about other people’s businesses?
Get in touch with sales and ask them important details related to the following.
4. Obtain customer information
Are you trying to start a meaningful conversation with Baby Boomers, Gen X, Millennials or Gen Z?
Before you pen, you should have a deep understanding of your client’s target audience.
A better understanding of the demographics of your prospects will help you determine which type of content marketing strategy will deliver the best results.
Next, start analyzing the relationship between products, sellers, and customers.
5. Get product or service details
How has your customer’s product or service truly changed their customers’ lives? What are its weaknesses and strengths? What are the main attributes that make it stand out from the competition?
6. Identify customer pain points
What are the most common concerns/complaints that customers express after purchasing or testing a customer’s product? How are your customers responding to this feedback? What type of customer service policy do they have?
7. Can you provide access to testimonials, support calls and service or product reviews?
Testimonials, support calls, and product reviews are often overlooked by content marketers who constantly strive to connect one or more concepts to real life, personal identities, customers’ minds, or other unrelated concepts.
They rely on curation, self-interest, case studies, and their own storytelling skills, ultimately ignoring the most important sources that actually indicate how the end consumer feels.
Read (good and bad) product reviews and testimonials, listen to support calls, or just benefit from a quick chat with a member of the customer service team.
These resources give you the strongest support you need to fight through the average writing block.
8. Who are your main competitors (why should they be afraid of you?)
In most industries, competition is fierce.
By understanding the relationship between your customers and their competitors, you will further familiarize yourself with your target market and find the most effective marketing strategies to reach them.
After all, one person’s failure is another’s warning sign, and one’s success is another’s inspiration.
By asking your customers to demonstrate their competitive advantage, you are actually encouraging them to define their unique selling proposition, which you can emphasize in your copy.
9. What do you want your content to look and sound like?
Let’s be honest, it’s not always easy to align with those whose success depends on your copywriting skills.
Sure, you can make an endless list of blogs, press releases, live content, and articles, but making them attractive and relevant in the eyes of potential buyers is a whole different story.
How do you bridge this gap? You start by talking openly with your client and asking him the following questions, which will help you determine the correct format and tone of the content you will be creating.
- What content goals do you hope to achieve? (eg: better brand awarenessincreased traffic from Google, increased conversions)
- What makes your ideal customer tick?
- Do you want your content to follow any specific formatting/publishing rules?
- What areas and/or specific topics should be explored frequently in your new content?
- What concepts should we avoid when creating, publishing and promoting your content?
- Do you have other multimedia needs? (for example, infographics or videos)
- Which type of voice is best for your brand, product or service? (For example, young, funny voices are best for teenage listeners, while professional voices are better for companies in the financial or tech industries)
10. Can you use five descriptive words to define the values you want to convey about your company?
This is a fun exercise you should try at the end of your interview.
These five words will help your clients specific and communicate the most important values that their brand embodies, making it easier for you to include these important aspects in your copywriting.
Take these steps and rock!
Onboarding new clients can be both exciting and exhausting.
However, keep in mind that the information you gather now will only help you create better content in the long run—accurately representing your client’s brand voice, mission, and vision, and conveying the voice of their ideal audience.
This type of content is ultimately profitable content that can grow your business.
Get to know your customers right away, ask the right questions, and you’ll build an invaluable knowledge base that will help you help them better…not to mention make sure they’re happy to invest in your services in the long-term.
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