A true “Made in Laos” fragrance brand is breaking through the highly competitive fragrance market dominated by foreign brands and is gaining more and more domestic, regional and international attention, Vientiane Times wrote.
HSMM Fragrance, a member company of the Vientiane-based HSMM Group of Companies, invests in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, launched in January 2021 as the first fragrance brand in Laos, and has continued since then. Expand its business scope. The domestic market has a wide variety of products.
Meanwhile, the company offers nine fragrances under the names “La Vie du Lao”, “Dok Cham Pa”, “Sok Dee”, “Lao Mukhallat”, as well as the recently launched “Lady of Lao” and “Black Intense,” Representing a variety of different scents, including musk, citrus, oriental, floral, bergamot and mandarin, prices range from 259,900 kip ($22.50) to 609,900 kip ($52.90) per 100ml vial.
challenging start
“When the ‘Made in Laos’ fragrance brand was launched, it had its own challenges because we didn’t know what kind of response we would get from the market. However, I’m happy to say that the response was very good,” said Soukthavy, Chairman of HSMM Fragrance Chowdhury said.
“We are achieving good brand awareness and the market is very supportive of the brand,” he added.
Currently, the fragrances are available at the HSMM Fragrance store at Parkson Shopping Centre on Kjouvieng Road in downtown Vientiane. To attract more customers, the brand will open its own stores “soon” at duty-free shops at Wattay International Airport in Vientiane and duty-free shops at Luang Prabang Airport.
As a next step, the brand aims to promote “Made in Laos” products globally, Soukthavy said, adding that there is already interest from potential buyers or sales partners in Dubai and Kuwait.
Entrepreneur Award
Founded in 1998 by Indian entrepreneur Habib Mohammed Chowdhury, HSMM Group of Companies has grown into one of the largest Indian FDI companies in Laos.
For its fragrance business, the company has just recently received the “Outstanding Entrepreneur” award from the Lao Prime Minister’s Office.
The Vientiane Times writes that a true “Made in Laos” fragrance brand is breaking through the competitive fragrance market dominated by foreign brands and is gaining domestic, regional and international attention. HSMM Fragrance, a member company of the Vientiane-based HSMM Group of Companies, invests in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, launched in January 2021 as the first fragrance brand in Laos, and has continued since then. Expand its business scope. The domestic market has a wide variety of products. Meanwhile, the company offers a series of nine fragrances under names such as “La Vie du…”.
A true “Made in Laos” fragrance brand is breaking through the highly competitive fragrance market dominated by foreign brands and is gaining more and more domestic, regional and international attention, Vientiane Times wrote.
HSMM Fragrance, a member company of the Vientiane-based HSMM Group of Companies, invests in agarwood oil plantations and extraction facilities, agarwood trading, mining and information technology, launched in January 2021 as the first fragrance brand in Laos, and has continued since then. Expand its business scope. The domestic market has a wide variety of products.
Meanwhile, the company offers nine fragrances under the names “La Vie du Lao”, “Dok Cham Pa”, “Sok Dee”, “Lao Mukhallat”, as well as the recently launched “Lady of Lao” and “Black Intense,” Representing a variety of different scents, including musk, citrus, oriental, floral, bergamot and mandarin, prices range from 259,900 kip ($22.50) to 609,900 kip ($52.90) per 100ml vial.
challenging start
“When the ‘Made in Laos’ fragrance brand was launched, it had its own challenges because we didn’t know what kind of response we would get from the market. However, I’m happy to say that the response was very good,” said Soukthavy, Chairman of HSMM Fragrance Chowdhury said.
“We are achieving good brand awareness and the market is very supportive of the brand,” he added.
Currently, the fragrances are available at the HSMM Fragrance store at Parkson Shopping Centre on Kjouvieng Road in downtown Vientiane. To attract more customers, the brand will open its own stores “soon” at duty-free shops at Wattay International Airport in Vientiane and duty-free shops at Luang Prabang Airport.
As a next step, the brand aims to promote “Made in Laos” products globally, Soukthavy said, adding that there is already interest from potential buyers or sales partners in Dubai and Kuwait.
Entrepreneur Award
Founded in 1998 by Indian entrepreneur Habib Mohammed Chowdhury, HSMM Group of Companies has grown into one of the largest Indian FDI companies in Laos.
For its fragrance business, the company has just recently received the “Outstanding Entrepreneur” award from the Lao Prime Minister’s Office.
