Trying to build a more consistent SEO structure within your organization?
Wish there was a more standardized, easier-to-follow solution to every SEO fire?
We know – no two days are the same in SEO.
However, finding a consistent approach that delivers meaningful impact is surprisingly easy.
And – it works whether you’re a company insider, an agency, or a freelance consultant.
On March 23rd, I hosted a webinar hosted by Deepcrawl’s Jamie Indigo and Michelle Race.
In describing SEO as a dance, they offer a four-step process for tackling challenges head-on as they arise and preventing SEO fires before they begin.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
Step 1: Gain more visibility into your SEO issues
We can’t solve problems we can’t see, so it’s crucial to ask some basic questions when dealing with SEO issues:
- What am I looking at?
- where do i look?
- How can I see things?
To dig deeper, you also need specific criteria and questions to ask yourself:
- Does the expected website behavior match the behavior in real life?
[Discover the tool that gives you visibility into behaviors] Access the webinar now →
- Are there new data sources available?
- Are you taking advantage of all URL prefix variations?
- Is some key information only available in prefix or domain attributes?
- Can I view data sources in new ways?
- Is new data available in old favorites?
- Can I combine data tables for enhanced insight?
Step 2: Start Diagnosis
Once you see the problem, you can now measure it.
To be a great partner for development teams and other stakeholders in the dance of SEO, here are a few things to consider:
- Don’t start from the wrong angle: Avoid sending only problem headers and exports of affected URLs.
- Learning steps: Thoroughly investigate, identify and understand each step to be addressed.
- Make sure your partner knows these actions: Use a variety of tools to diagnose, replicate, and demonstrate problems.
[Discover the best tools for great teamwork] Access the webinar now →
Be sure to mention these when you ask questions to other team members Additional factors and issues to consider when diagnosing SEO:
- Any idea what’s causing the problem?
- What are you observing?
- Can it be measured?
- Are specific templates affected?
- Is there consistent behavior?
- Do all parts of the site behave the same?
- Have you tried using Chrome DevTools to locate the problem?
[How to use DevTools to find the exact code causing the problem] Access the webinar now →
- What does Pagespeed Insights report?
- Can you provide information from Console URL Inspector?
- What data does Deepcrawl Analyze provide?
Step 3: Main Iteration
Now that you understand the steps, here are some factors and questions to consider in order to fully present to your partner:
- Where do I look for issues? (data source)
- What is an element?
- How is it measured?
- How to break? (repo step)
- How do you help the team understand?
- Know who to assign and remind.
- Follow best practices when creating tickets.
[See the importance of breaking tickets into actionable items] Access the webinar now →
- Create user stories.
- Demonstrate how to reproduce.
- Add acceptance criteria.
- Provide testing strategies.
- Provided environment: UAT.
- Provide all device/platform information.
- Visualize repo steps.
- Acceptance Criteria.
- List what is needed.
- Provide conditional criteria if required.
- Provide developer resources.
- List how to test for success.
- Provide a test URL.
How to focus your SEO rehearsal:
- Continuous refinement and improvement.
- Stay informed about ticketing progress.
- Learn about the development cycle.
- Document when fixes are rolled out.
[Overcome SEO challenges] Access the webinar now →
Step 4: Effectively monitor your SEO
To glide easily through the SEO stage, you need to know how to monitor by answering the following questions:
- What should be monitored?
- What has changed?
- How do you stay informed about new issues?
- How do you create a regular crawl?
- Can you monitor multiple projects?
- How do you set up log monitoring?
- How should you report search console coverage?
- How do you monitor CrUX data over time?
[Dig deeper into monitoring] Access the webinar now →
Moving your company toward an effective SEO project management process doesn’t require a complicated dance.
With this simple framework, you can now handle all types of SEO challenges, between engineering and user experience, between product and search engine whims.
[Slides] The 4-step SEO waltz: tackling the SEO challenge head-on
Here is the presentation:
The 4-step SEO waltz: tackling the SEO challenge head-on from search engine magazine
Join us for our next webinar!
Google Algorithm Updates and Local SEO: 6 Top Tips From the Experts
Want those future customers to see your business in their Google searches?
Discover what Google looks for when ranking businesses On the next webinar on April 4th at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
