By Joe Fizzo and Scott Ward, Entrepreneur Program
Digital transformation is a business imperative for 2022 and beyond. Consider these three key areas to help ensure a successful strategy.
Digital Transformation: The term has been around for years, but its meaning is often still ambiguous, even to IT decision makers.
As a result, an estimated $700 billion in digital transformation spending by 2021 has fallen short of expectations. Common reasons include a large number of applications in an organization’s technology stack, lack of technical knowledge to deploy new solutions, and employee rejection of new digital technologies.
3 Digital Transformation Initiatives to Prioritize
So how do you ensure your organization maximizes its digital transformation investments this year? Let’s break down some key focus areas and notable directions for transformation in 2022.
1. Customer Experience
This Harvard Business Review Illustrates how dynamic this sphere has become.author Brian Solis writes“A truly customer-centric company serves customers by understanding them. Every discipline within an organization no longer operates in isolation, but more like a runner passing the baton: shared data, insights, and opportunities for personalization and charisma . This is an embrace of customer-centric 360-degree data, insights, processes, systems and organizational models.”
This forward-looking strategy will become necessary as the digital marketplace continues to grow and reach an almost unfathomable scale.
2. Safety
3. Edge computing, 5G and SD-WAN
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