24 Unconventional (and Great) Call-to-Action Examples

Calls to action have come a long way…

Well, maybe not That It’s nowhere near enough for every brand, but overall, our testing and measurement capabilities allow our marketers to get more creative in our messaging.Not long ago, we shared some Kick-Ass Call-to-Action ExampleDon’t get me wrong – they’re still good enough for a pleasant ambush in the rear – but it’s time for more.

So here is 24 Unique, Clever and Memorable Call-to-Action Examples Gives you the creativity you need.

content

Free account call-to-action example

The first set comes from various SaaS sites offering free trials or demos. Let’s look at some more effective ways to deliver this offer.

Sign up in 30 seconds

This is the oldest tactic in the book, add “now” to your CTAs for more information urgency. But urgency does not equate to ease or speed.

Exhibit A:

• Start filing your taxes Now ⬅️ Doesn’t make taxes any easier.
• start watching grass grow Now ⬅️ Does not make grass grow faster.

But sign up in 30 seconds? Now this sounds quick and easy, and it definitely works Now.

You’ll also notice that the copy around this call-to-action also gives a sense of ease (“Go straight to the demo account”) and speed (“Ready for us to give it a go?!”).

Sure, you can afford 30 seconds out of 86,400 in a day.

Get started without a credit card

The site could have used “Get Started for Free” in its copy of the CTA button, with a bit of “No credit card required!” below, which would have gotten the message across. However, adding “get started without a credit card” to the whole button feels more secure or more authentic.

This may be because blue represents trust and reliability color psychology, or maybe just because the text inside the box feels more formal. Either way, it’s a great call to action.

“No credit card” is the new “free”.

lock my free account

This is another strong call to action. “Lock my free account” sounds solid, but it also suggests that losing your free account is possible. When you read carefully, you will see that this is a limited time offer. If this button reads “Unlock my free account”, it doesn’t convey the limited nature of the offer.

“Locked” indicates that this offer may not be around forever.

2 minute demo

The main call to action in this homepage screenshot below is “Get started for free,” but I love the pink play button in the platform screenshot next to it. It says “2 minute demo”. Although there are no verbs in this CTA, it works in conveying speed.it just reads Feel Faster than “2 Minute Demo” or “Watch Quick Demo”, no? It’s almost like they know not to waste my extra milliseconds by making me read one more word.

This reminds me of my cognitive fluency effect psychology copywriting.

5 minutes feels faster than 5 minutes.

Learn more call-to-action examples

Big fan of lifelong learning here 🙋🏻‍♀️ . But not a fan of the “Learn More” CTA. Here are some better ways to direct website visitors to other pages on your site.

give me deets

The call to action here is for serious prospects to reach out and learn from more case studies that are not public on the site. “Give me some details about quiet projects” is more fun, compelling, and approachable than “some major brands’ projects are kept under wraps.” Contact us for more information. “

“Give me the deets” makes you really want to contact this company.

On a related note, we do have about How to write a great case study There’s some left Contact us page example If you are interested in.

Turn creative vision into reality

This site is as follows Best Practices for Calls to Action There is specific button copy, but what really stands out here is the interesting language. In addition to “See Creative Visions Come to Life”, the home page has the following buttons:

for each Features and Benefits On the homepage of this site, the call to action is “Look How”. It feels less work than learning more – like they’ll show you instead of you having to do something.

Seeing feels easier than learning more.

How do we do this?

This site has another creative CTA button. After telling you about another set of benefits you can get from their platform, you’re told to sign up and watch the magic unfold. Then the button is a question – “How do we do this?” You can see from the language that the implicit question is “Wow cool! How did you do it?”

How do they do it?

Create content your way

This is another super specific call to action for visiting product pages. It’s not “Learn More”, it’s “Create Content Your Way,” which is a perfect summary of the features described above.

Sendible…the Burger King of social media management.

Take me to the blog!

In this example, we see three recent blog posts on a website’s home page and call for action to blog. Instead of “visit the blog” or “go to the blog,” “take me to the blog!” is more dynamic. It also moves the action away from the visitor. You don’t have a job.

You don’t need to do any work. Sit down and we’ll take you there.

explore

“Exploration” is not only stronger word Than “know more,” but it’s also more engaging than “know more.” It’s also a good word to use in your meta description.

Exploring is more engaging than learning.

Newsletter Signup CTA

Newsletter Signup CTA Usually the most creative. After all, the stakes aren’t that high, so there’s more room for experimentation.

sharp

Technically, the call to action for this popup is “Get them now!” “They” are Offers and discounts. But I love that the call to action here is “Be sharp.”i can’t say i picture picture, but it caught your attention, right?

Any phrase can be made powerful with the right images.

let’s sleep

I don’t recommend using “submit” as a call to action because it’s not specific and colorless and Can scare away users. But “Let’s get sleep” is Luna’s brand and retains the pop-up friendly nature.

“Let’s get sleep” redeems the use of “Submit” in this popup.

Get Mint Fresh Deals

This is another brand CTA pop-up window For the toothbrush website. It says “Get a Minty Fresh Deal” (if you sign up to receive our newsletter, you’ll get 20% off your first order).

Then you can rest assured that you won’t be bombarded with “don’t worry” emails. We swipe twice a day, but we email less often” in parentheses. It’s fun, creative copywriting It makes you feel like a team is talking to you, not you.

However, I will say, I’m not sure how I feel about the “next” button copy. This raises questions about how long this registration process will take. While the next step is the last step (optional phone number entry), there is no way for the user to know this.

Industry-appropriate pun…you can’t go wrong.

certainly

It’s a unique way to express “yes” and “no” call-to-action buttons. The question is “Would you like to learn about the new iPhone photography article?” Then you have “I’m fine” or “Sure!”

If the option is “No” or “Yes”, “Yes” feels more serious and committed, but “Of course!” gives the impression that this is a low-risk opportunity.

“OK” indicates a low risk opportunity.

Add a little pop to your inbox

Here’s a cute lil’ call to action from an actual soda brand. I also like “give up your email” because it sounds easier and less serious than “enter your email”.

Yet another cute word game.

i want a chart

I came across this question when I was specifically looking for creative and compelling ways to display data. I do want diagrams, so this resonates perfectly with me, but the phrase above is also worth noting. If you just read the bolded words in it (Business, Technology, Entertainment, Social, 5 Minute Read, Free) plus the button, you can clearly see the value of the subscription – in just 12 words.

12 words in and out.

I want to be healthier

No, not the most engaging popup. And I don’t recommend using FREE twice in all caps – it feels almost untrustworthy. But I do like how surprisingly creative the Submit button is.

“I Want to Get Healthier” fully focuses on the reader’s goals, but also for all of the above copies that you don’t want to read (one of our Copywriting skills).

maybe take a page from charter’s page [12-word] Book?

try it

This call to action is pretty simple. No exclamation marks or fancy features. no promises. Just give it a try.

Trying doesn’t feel as engaging as “signing up”.

I am the best pet parent

The call to action button below is a good example Using Psychology in Marketing— especially the commitment and conformity bias, which indicates that we make decisions that are consistent with who we claim to be. If you love your pet (and who doesn’t) then not subscribing to this newsletter is inconsistent with this self-knowledge. See what they do there?

I mean, you don’t want to be considered a bad pet parent…do you?

You can find more than just a memorable call to action Get more email signups here.

More call-to-action examples

promise to yourself

This call-to-action button is for purchasing a guided monthly wellness plan. Given words like “proactive,” “self-care,” “productive,” and “true potential,” we can get an idea of ​​the type of audience this site is targeting — and given the target audience, what is the value of this button copy? The tone is just right.

Inspiring CTA…Hallmark ran into some competition.

drive fun

When taken out of context, this CTA doesn’t feel credible. But given that it’s from the newsletter (and the specific instructions above, which say “Click the button below, which says “Push For Fun”), the button works.

Pursuit of fun: Not recommended for peripheral copies that are not highly specific.

buy tickets while it’s hot

Really good email is known for its conversational and humorous tone, so it’s no surprise that the CTA for its anti-spam campaign is “buy a ticket while it’s hot.” (they used it wrong there…)

The CTA is half of the event invitation.

join us

This is the CTA button on the careers page to go to an open job application – more welcoming and friendly than “apply” or “view vacancies”.

For outsiders, applying is a chore. Joining is an invitation to welcome guests.

As you can see, a call-to-action button doesn’t need and shouldn’t be limited to “Submit” or “Contact Us.” In fact, making them more specific and creative can encourage your audience to take the action you’re asking them to take.