Marketing in the Metaverse [Podcast]

Do you have NFTs, Metaverse and web 3.0 on your marketing radar?

In a world where digital and physical meet, the Metaverse offers brands unprecedented opportunities.

Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is.

We talked about this new area, which is perfect for marketers looking to get their business in front of consumers. It’s just getting started!

The meta is not the metaverse. Meta is just a version of the Metaverse. We can’t say what the metaverse will look like because we’re too early. – Lisa Buyer, 8:42

NFTs are very popular as art right now, and if you can resonate with art, that’s great, but art also has to have some kind of utility, something that comes with it. If I buy this NFT, what uses and benefits will I get, or am I just buying a piece of art like I have one on my wall? – Lisa Buyer, 30:45

I think the whole web 3 movement is decentralized. I don’t recall anything so exciting since the internet was first launched. —Loren Baker, 12:00

[00:00] – About Lisa and how she got started
[07:58] – What is Metaverse, web 3.0, NFTs and how can they help build a business?​​
[09:07] – What does the metaverse look like today?
[17:29] – How is Snap doing with augmented reality?
[20:59] – What are NFTs and how do they work in Metaverse Marketing?
[26:26] – How the virtual event will be held.
[29:27] – Does the NFT have a lead generation component?
[30:34] – Learn from NFT investment use cases as a marketer.
[34:01] – What is Creator Coin?
[39:23] – Web 3.0 influencer Lisa recommends following.
[43:29] – How does the wallet work?
[46:38] – Where is a good place to learn about the Metaverse.

Mentioned resources:
female disturber – https://www.femaledisruptors.com/
Get $FEM Coins – https://rally.io/creator/FEM/
Horizon World—— https://www.oculus.com/horizon-worlds/
Alternative Space VR – https://altvr.com/
space– https://spatial.io/
Women’s World NFTs – https://worldofwomen.art/
Boss Beauty NFT – https://bossbeauties.com/
The New Reality of Marketing at Cathy Hackl – https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672

I’ve seen brands spend a portion of their annual marketing budgets on buying NFTs in communities that align with the brand’s mission and vision.

So it’s a way to embed yourself into the brand. You have to do it the right way. It has to be authentic and transparent, and you have to be able to be willing to spend time in the community you are aligning with yourself.

Forget about having to start a collection of NFTs.Just find and invest in NFT collections or communities that match what your brand stands for.- Lisa Buyer, 32:46

The most popular NFTs you see are those from people who change avatars. These are great from a marketing perspective because people buy these NFT projects because of the community. – Lisa Buyer, 22:39

NFTs are just a way for your community to really invest in and trust each other. So I think it’s the next generation of community building. – Lisa Buyer, 36:12

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Contact Lisa Buyer:
Lisa has always been an early adaptor to new trends and technologies, always staying ahead of the game. She brings over 20 years of PR experience integrating PR, SEO and social media for clients including Fortune 500 companies or start-ups.

She’s also an avid user of digital life tools, so it’s no surprise that when she writes “Secrets of Social PR” (4th edition in 2019), this book will serve as the foreword for Guy Kawasaki.

Lisa is the go-to for today’s digital marketers. She combines traditional fundamentals with modern best practices and enjoys sharing her knowledge at conferences across the United States.

​​Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/
Follow her on Twitter: https://twitter.com/lisabuyer

Contact Search Engine Journal founder Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker