When it comes to email marketing, you probably spend most of your time thinking about the message you want to convey.you might focus on make a perfect copyas well as including striking images.
However, don’t let your focus on the body of the email come at the expense of important structural elements such as footers. Email footers might not be the first thing you think of when creating an email to send to your subscribers, but they’re an important part of the puzzle.
The footer won’t catch your reader’s attention until they open the email, but it may be their last impression — especially if your reader is considering unsubscribing.A sort of good email footer Legal elements should be included, telling your readers how to get in touch, and doubling down on your brand. A great person can delight your audience unexpectedly and invite more interaction.
Read on for instructions and examples to help you design email footers that strengthen your brand and improve customer experience.
What is an email footer?
The footer of the email is at the end of the email. It comes after all body content, including your email signature. It may be as basic as your company’s address and unsubscribe link, or it may contain useful details such as contact information, social links or legal disclaimers.
If you haven’t planned and standardized your email footers, now is the time to do so. You’ll save valuable time when you no longer have to think about where and how to include basic details with every new email. Additionally, customers expect strong functionality in email footers, and making a compliant footer can prevent frustration with your brand.
What should I put in my email footer?
email footer is a great place to include information required by spam and privacy laws. They are also a great place to connect with readers. Here are the elements you should consider including.
Footer elements required by law
Your business must include certain information in the footer to stay on the right side of the footer anti-spam lawsthis GDPR, and other laws protecting consumer rights. Regardless, make sure you always include:
If industry regulations require you to include legal disclaimers, your footer is a good place to put them. You may also want to include a copyright notice, although you don’t have to do this to get your email copyrighted.
optional (but useful) footer element
Legitimacy aside, you can use your footer as a hub for reader interaction. A footer is the best place to put useful items such as:
- Social Media Buttons and Website Links: If your readers need help or just want more information, give them a place that isn’t email.
- Subscribe to Alerts: Tell consumers when and how they sign up for your listing to preempt untrue accusations of spam.
- CTAs: Build your list and audience by including a referral link or a suggestion to forward the email to someone who might like it.
- A sort of View link in browser: If your message doesn’t display well in someone’s email client, they can click this link to view it as an HTML page.
- Safelist Request: Ask readers to add you to their address book to stay out of spam folders and improve your overall Deliverability.
- Company brand: Your company name, logo or wordmark, tagline, and other brand assets can make the footer easily recognizable.
Examples of custom email footers and what we love about them
Email footers may be a standardized medium, but that doesn’t mean you should settle for being like everyone else. Personalize any element you choose to include in a way that suits your brand. Here are five great custom email footers to inspire you.
1. Highlight your company values, such as United by Blue.
Lifestyle company United by Blue has done a great job communicating their position. The company sells durable and reliable outdoor gear, and they state this in the footer. They also reach an audience of nature lovers by sharing how they are involved in protecting the planet.
Customers know where to go for help thanks to Blue’s strong presence on United by phone numbers and hours of operation. Everything is organized and easy to find, and they have their own hashtag so you can find the company on social media.
take away: Include relevant information about your customers, such as valuable contact information and brand positioning, to remind them why they are fans.
2. Share your business personality like Moosejaw.
Moosejaw keeps their disclaimer alive by including subtitles that make their company’s funny (and sarcastic/disrespectful) voice shine. They even went so far as to thank subscribers for going so far in the email.
Their footer includes a link to their privacy policy, a link to an email preference center, and an easy-to-find unsubscribe link. Also, the link to the picture of the giraffe actually does point to the picture of the giraffe.
take away: Follow the law, but don’t be afraid to make a disclaimer yourself.
3. Add branding like Alaska Airlines.
Alaska Airlines makes their email footers stand out by sticking to their branding. They don’t include their wordmark, but anyone flying with them will recognize the image of the tail of their plane. They also have a fun way to ask subscribers to follow them on social media.
take away: Using your brand equity and voice is a great way to make your email footer feel unique.
4. Include an email preference link such as Patagonia.
Patagonia shows that they respect their subscribers by linking to their email preference center and promises that their emails will be more relevant to those who share their information. They also remind readers of the greatness of Patagonia by including links to some community-oriented programs.
take away: Having a link to your email preference center in your footer is a great way to give your readers control over how you communicate with them.
5. Share your company mission like MiiR.
MiiR makes its company mission an important part of its footer to remind subscribers who they are and what they stand for. They also have all the required information, but they make the unsubscribe message friendly and friendly.
take away: Strengthen your brand by clarifying your company’s goals in the footer of your emails.
Email footers are only part of the important information
These email footer examples and tips can help you get started Create efficient emails. Take this knowledge a step further with our advice to create compelling copy and optimized headers, footers, and CTAs for email campaigns that are sure to execute.
Try Campaign Monitor now Use our range of flexible options for editing your footer – you can choose the layout; customize the text color, font and size; add a logo; add hyperlinks; customize the background color and more.
