What is one of the most important aspects of our view of the world? Of course, it has to be color. The human eye can distinguish millions of colors, and each color can set a different mood. When building a website, you cannot underestimate the power of web design color combinations.
According to multiple sources, one of the key reasons why visitors visit a website and never come back is the poor choice of color scheme. Other sources confirm that color can increase brand recognition, which in turn is directly linked to consumer confidence in your business.Keep this in mind if you want Build an online storeit’s time for you to decide on your website’s color scheme.
However, if you choose the colors correctly, they can add a unique charm and artistic touch to a website. Not only does it soothe and engage the user’s senses, but it also improves the user experience overall.If you read our guide Pick a Logo Color Combination, you already know a little bit about color schemes. The lessons there are valuable and transferable for creating landing pages or even entire websites.
We’ve rounded up five websites that use aesthetic color schemes and combinations to help you with your next web design project. After reviewing the examples, you can check out our short guide to choosing a color combination for your website. There are no dogmatic rules to choosing the right colors for web design, but some key principles are a good place to start.
5 Web Design Color Combinations For Your Inspiration
In this section, you’ll see some sites with fantastic color combinations to inspire you. As a design tip, we’ve also added the main color codes for these sites, so you have a solid starting point.
Team Geek
This design-led tech studio knows all about it Build a brand image, product development and market activation. The main color chosen by Team Geek is black, according to color psychologywhich implies complexity, safety/security, a little drama, formality, and professionalism.
Color combinations used:
- # d4d1cf
- #873f2d
- #171717
- #1e2223
Dark backgrounds and color schemes on websites can affect readability, so before choosing black as your primary color, make sure it doesn’t affect readability user experience use it. A dark background gives your website an elegant look and makes the content stand out clearly. It encourages you to use contrasting elements and colors. As we said, black is a sophisticated color; you can use it to build a website, Create a logoor demo your products and services online.
hello studio
If colors and fonts pique your interest, then you should check out the Hello Studios website. Everything from the background to the CTA button forces users to learn more and interact with the brand seamlessly.
you will no doubt notice website font They use – catchy and intriguing. As the color changes, orange is vibrant and attractive, elegant and playful. Perfect for web design companies, e-commerce stores, technology, healthcare, and more.
Color combinations used:
- # E4DBBF
- #DC5B21
- #70AB8F
- #383127
look at this Infographic On the psychology of color in web design, you’ll learn that orange inspires enthusiasm, ambition, and confidence. The green elements add a touch of harmony to the whole picture, creating a state of balance.
work book
In the website color scheme, orange persuades users to take part in an action, while the background serves as a canvas to tell the story of the NGO. An interesting element – aside from the color combination – is the graphics on this site, so don’t forget about the visual elements as they are also a key part of the user experience.
Color combinations used:
- #b6d8d5
- #061b33
- #c45238
- #84b0af
When you’re considering your website’s theme colors, keep in mind that your website builder will give you plenty of options for you to consider.choose one website template Have an aesthetic color that matches the purpose of your website. Remember that bright and contrasting colors on your CTA buttons (including orange) tend to translate more.
change name
Apart from the captivating concept behind this brand, the colour combination is also refined. We already mentioned the black background, but what about the other colors on the Names for Change website? The mix of orange, green and purple simply pops and convinces users to check out what the business has to offer.
Color combinations used:
If you want to use purple in your website design, remember that it is a powerful color with strong emotional overtones. In our culture, we associate purple with tech companies like Yahoo! Or gourmet products like Cadbury. Overall, when choosing a website template with a dark background and purple color scheme, make sure not to trade readability or user experience for aesthetics.
good to eat
The last entry on our list of web design color combinations is Yummy, a website template developed by our talented design team. As you can see, users benefit from contrast, pleasing nuances, and high-resolution images with rich colors. Together, they created a website that was as engaging as the ice cream it advertised.
Color combinations used:
Speaking of designers and templates, wait a minute and see what our pros have to say Our contemporary website design. You’re sure to learn some extra tips and tricks on the spot.
How to choose a color combination for your website
Now that we’ve completed some eye-catching website color combinations to inspire you, let’s go through a short step-by-step guide to choosing the perfect color scheme for your website/online business.
1. Less is more
Never overdo it! While colorful websites look vibrant and beautiful, they often distract visitors from the main content. A palette of 3-4 primary colors is the best solution for a beautiful and user-friendly website.
2. Play Contrast
Contrasting colors and combinations can play an important role in helping users differentiate page elements. Correct contrast of background and text and distinguishable colors for clickable links can make a website more readable and user-friendly. Contrasting color schemes are also a savings for users with vision problems and those with mobile screens and low-quality monitors.
3. Consider Color Psychology
Why are people more relaxed in green rooms? Why are “stop signs” red? While perceptions of different color schemes can be somewhat subjective, reactions to specific colors are also based on psychological feelings: green is relaxing, pink is romantic, yellow is optimistic, and so on.
As such, certain colors can have a huge impact on how we feel and behave, so it’s crucial to consider color psychology when designing a website—especially for e-commerce sites, where the right color can encourage more purchases and drive visitors to take action.
4. Take inspiration from nature
When looking for inspiration, sometimes it’s better to quit the Web and just look out the window. Sometimes, the perfect color palette is created by nature. After all, choosing the right palette or creating a color combination from scratch can still be a huge challenge. So trust nature to tell you what to choose, especially if you want your overall website color scheme to evoke a certain feeling or behavior.
5. Ask people
Don’t rely solely on your judgment when it comes to creating color combinations for your website. Be sure to ask a few people what they think of the design and whether it’s pleasing to the eye. What may look good to you may not look good to others, and vice versa. Feedback and constructive criticism are always welcome – they will help you in the long run.
If you want more inspiration for your website design and color scheme, check out some Most Interesting Artist Portfolio We found it online. Go beyond the color palette and focus on fonts, logos, visuals, interactive elements, website structure, and more. After all, if artists don’t know the effect of color on people’s emotions, no one knows.
This short guide summarizes the most important color combination tips you need to convert your visitors into customers. Don’t hesitate to implement them on your website – start today! Just choose the main color for your website, play with contrasts, and enjoy making your new website!
Having said that, the Ucraft design team has created amazing templates in a variety of different color combinations. Who knows, maybe you’ll find the perfect template for your website in minutes?
