Websites vary in style, format and quality. But they all have one thing in common? Title – The strip at the top facilitates navigation.
Despite taking up very little space, the title is the most engaging element on a website. Businesses that want to impress will strive to strike the perfect balance — offering an experience that is simple and intuitive yet unique and exciting.
In this post, we’ll share 24 website title examples as we break down:
- What exactly is a website title
- Content to include in your website header
- Best Practices for Optimizing Conversions
This way, you can provide a solid user experience while also supporting your marketing goals.
What is a website title?
A website title is a visual typography bar or menu, usually Runs at the top of the website. It contains many clickable components such as logo, navigation labels, login button, etc.almost any website – even the most Basic website– have a title on their homepage, many have a different title on the rest of their page.
Here’s a very basic, instantly recognizable website title:
As mentioned above, the website title has double responsibility:
- navigation. First, they need to be able to effectively direct site visitors to other pages on the site.
- Marketing. Titles can (and should) be a marketing asset if designed properly, and publicity car for your business.
What should a website title include?
Below you will find some elements that can appear in your website header. But it’s important to note that not every title will contain all of them. It all depends on your industry, business type and website format. Also, the title may change depending on which page you are on the same site. For example, a home page title might contain 5-6 clickable elements, while on a resource page, the title might contain fewer clickable icons.
logo
and Very With few exceptions, all variations of the site title will be highlighted company logo When clicked, it takes the user back to the home page. If they get lost, they can always rely on it to guide them back to familiar territory.
navigation link
This is also the heart of any website title. Typically, you want to keep your main navigation options between 5-7 elements, but the pages you link to will vary depending on your niche.For some businesses, the navigation menu links to About us page, product or service page, pricing page, resources page, and contact us page. For others, it’s a career page or a first-time patient page. It all depends on the industry.
Most SaaS and technology website titles look like this:
- product Give visitors insight into various features or product types.
- solution Directs visitors to a page/hub where they can see how the company’s platform can be leveraged in different scenarios, or see different packages.
- resource often contains blogs, case study or recommendation letterKnowledge Base and/or White Papers.
- Price Visitors will be directed to a comprehensive page showing the platform’s various subscription packages. Notably, some SaaS platforms are reluctant to disclose their pricing packages. This is especially true for enterprise solutions that are customized and lack a unified pricing structure.
search bar
In the early days of the internet, search bars were more common and heavily used than they are today. You’ll know it’s a search bar when you see it, and most websites use a magnifying glass icon to indicate the function of an element.
You are more likely to find the search bar on the blog menu title than the home page title. However, some sites offer it in their homepage header. Brightcove, the leading video hosting platform, interestingly has a search bar, but doesn’t have the more common pricing elements.
shopping cart
staple food e-commerce sitethis CTA should be in the top right corner and be a shopping cart or shopping bag icon.
social media buttons
While these are more often displayed in the footer of a website, some website headers contain links to social channels. Here is an example:
login field
Any website with a login option should also include the login field in its header. If you are an active customer, you will have a username and password that you can enter to gain access. Most major platforms also give you the option to gain access through your Google account.
call to action
One of the things you’ll notice in almost all of the examples in this post is that the title contains a call to action. Since this is the most frequently used element on your website, you need to leverage it to help support your business goals. This could be using a free tool, signing up for something, contacting a business, starting a free trial, etc.
Website Title Examples and Trends
Although they only have a few components, there are many ways to configure your website header. Let’s look at more website examples to give you ideas and inspiration.
Single-line header with left-aligned logo
Zoho is basic but effective, with just four clickable navigation elements and a search bar. Also notice how Zoho chooses to align right. This accentuates the logo and gives it more space to grab the attention of visitors.
Single line header with notification bar
While the title itself is mundane, the banner at the top is designed to draw attention to something new, important, and/or exciting. Elementor recently used it to announce that it now offers WordPress Cloud Hosting.
SE Ranking is currently using its notification bar to advertise support for Ukraine:
Of course, these banners will include call to action. Once clicked, the visitor is directed to a designated landing page detailing the offer in the banner.
two-tier header
A two-tiered header can help present more navigation options without overwhelming the visitor with a continuous line of icons.
Two layers of hHeader with notification bar
Amplitude added a notification bar above its double-decker header to advertise upcoming meetings. The notification bar is the same length as the header, making it feel less cluttered and more like a separate section of the site.
Header with utility bar (sticky bar)
Some sites attach headers to stick when visitors scroll down the page.Their reasoning is simple: give your visitors the option to navigate to any part of your website at any time.
This title accompanies you all the way to the bottom of the site.
floating title
As shown above Hybrid panel‘s homepage, a floating header is similar to a sticky bar, except that when you scroll down, you’ll see the web page below and above the header, creating a floating effect.
header with mega menu
Some sites cannot afford the scarcity of the information they share in the header. In these cases, using a mega menu can be very useful.
Header with multisite navigation
usually at retail and e-commerce sitemulti-navigation headers allow users to easily jump from one sister company’s site to another.
Left-aligned vertical title
The first example of a non-traditional header, you’ll find many of the same navigation menu items hanging vertically to the left.
Right-aligned vertical title
Same concept, but this time aligned vertically right. These guys go a step further and have each menu item hang vertically as well.
hamburger slide-in
The less common but still attractive burger menu is a great showcase for stylish web design. A darkened background as the menu slides in helps draw the visitor’s attention to the clickable options.
Here’s the same thing, just on the other side:
Full takeover slide-in
You can get really bold and make the menu expand to the entire screen, like in Vimeo:
Website Title Best Practices
- Use color contrast. At a minimum, the ratio between the background color of the title and the font you choose should be 4.5:1. This applies to the title and any auxiliary information contained around it. Once the header menu is displayed, you may also want to darken the background of the page to make it more focused.
- Include CTAs. We mentioned this above, but it’s worth mentioning again. Whether it’s contacting your business, trying out free tools, starting a trial,
- Make it sticky. It’s easy to wow you with the design and dynamic scrolling of some websites, but in the end, most websites have a clear goal: convert. you have approx. 15 seconds Provide value to visitors before they bounce back, so you need to make it as easy as possible for visitors to navigate to important pages, in Always. Not to mention checking out the most important CTAs anytime.
- Make it intuitive. Before choosing one for your own site, check out competitors and other sites in your niche to see which ones are the most common. Site navigation is not an area where you should strive to be unique or “disruptive”.
- Optimized for mobile. Horizontal headings are not an option on mobile unless you use a font size that is only visible under a microscope. The most common way is to configure a hamburger menu for mobile browsing.
It’s worth noting that if you need it, you don’t have to lose the search bar or even call-to-action button When optimizing for mobile devices. Hubspot does the following:
- Stick with simple fonts. When it comes to user experience, legibility is everything (it turns out, Copywriting Psychology also), which is doubly important when it comes to the most basic clickable elements of your website. Sans Serif font is common in website header text because it is very legible.
Luckily Lemonade doesn’t use its logo font for its title font.
Website Title: A Refined Art Form
Website headers come in all shapes and sizes and are critical to the success of your website. Whether you choose to go with a more traditional or experimental design, it’s important to adhere to common best practices. When a website uses the header element, it’s pretty inadvertent. Visitors to your website will leave after a clean and stimulating navigation experience. Often, this helps guide them towards your ultimate business goal; whether it’s landing on a specific page or actually converting into paying customers.
About the author
Yoni Yampolsky is Marketing Manager at Elementor. With over 10 million active users, Elementor allows just about anyone to create stunning WordPress sites with no code required.
