Imagine waking up at 8am with bright eyes and a bushy tail, sipping your first cup of caffeine of the day, and then sitting down for some chilly but backlink-demanding outreach.
For months, like a 5th grade schoolgirl, you’ve been desperately trying to get the attention of a multitude of link-worthy sites, only to be painfully rejected.
what.
Too much effort for no reward.
There is nothing you can do.
You’ve even forked a lot of changes for a guest post. It’s not that great either.
You know the most organic way to expand is to create high-quality links, but how do you get Natural backlinks?
Here’s my hot topic: Generating organic backlinks using statistical content by providing content creators with great resource pages.
This simple strategy can help you succeed and save you a lot of time in the long run.
Now let’s see how it works.
Why should I create statistical content as a link building strategy?
As you know, getting backlinks from cold email outreach is like looking for a needle in a haystack.
Your email went into their spam. They read it but no response or response after a few months and then give you ghosts.
Either way, it’s time-consuming and frustrating.
To make things trickier, guest posts can eat up a lot of your marketing budget.
Content creation takes multiple people (writers, editors, designers, strategists) and time to really get it right.
You want to make sure everything you create matters.
By focusing on educating your audience and producing content that “sells less”, you’ll set yourself up for success by reaching your ideal audience and building links seamlessly.
In return, when you practice more organic backlinksyour domain authority increases – catapulting you to the first page of Google (hello, more sales!)
A quick note for naysayers: As an SEO expert, I believe metrics like domain authority (though not confirmed by Google) directly impact SEO success.
Now back to the essence: Get organic backlinks with stats.
It positions your brand as a thought leader
Crafting content with effective statistics for your consumer base, product or industry is an easy way to position your brand as a thought leader.
Done right, others will look to you for reliable, reliable data, creating opportunities for sharing.
Now, at this point, I want to stress that collecting data doesn’t mean chewing up different stats from the internet and spitting them out again.
The data you choose to share should be as original as possible and directly relevant to your business.
While creating these types of posts can be more challenging because you need to transition into detective data-gathering mode, they are incredible assets for improving the authority of your website and brand.
Content creators are already looking for it
Statistics are often used as the primary source of information, which means that content creators (journalists, marketers, bloggers, data analysts, market researchers, etc.) are always looking for them.
With the rise of fake news, the responsibility for sharing credible content is greater than ever, especially for those with more followings.
For this reason, creators place great importance on sharing accurate and transparent statistics.
That’s why content creators actively seek out brands like yours to help provide vital statistics to support their own content.
Content creators in your industry may see your content as their trusted source.
it is shared more often
Simply put, people love numbers.
They want something tangible to grasp because data can support ideas.
This is why content with statistics is more shared on social media and blogging platforms.
In fact, it works so well that it’s at the center of a typical data-driven PR strategy.
Either way, it will help your social presence and backlink situation.
Talk about win-win!
you can rank it
Think of creators in your industry.
What would they type into a search engine to find stats?
If you’re in the beauty industry, maybe it’s “Beauty Statistics 2022.”
If you’re in the tech industry, it might be “New Technology Statistics for May 2022.”
do you understand me?
Once you put yourself in the creator position, you can use a keyword to generate backlinks and rank organically.
And the higher you rank, the more backlinks you generate because you’ll get more clicks from the SERPs, which means more organic traffic.
Creating topics with keywords that have search volume should always be your main goal.
Essentially, you create an automatic backlink accumulation machine (as long as these stats remain timely and relevant).
Now you’re sitting on the edge of your seat and wondering, “How do I act on this?”
fasten your seatbelt. Let’s go!
How to Build Natural Backlinks Using Statistical Content
For those who want a quick visual summary of the next section, see below:
Know what your audience is looking for
It all starts with your employees, because without them, there is no need to create content in the first place.
What type of content is your audience looking for?
What stats can help them achieve their goals?
How do you help your audience inform their audience?
See this example:
If a newspaper’s readers are American sports fans, they might be interested in the number of gold medals the United States has won at the Olympics over the years.
Such statistics might allow journalists to write their predictions about the winner of the upcoming Olympics based on past results.
Think of the situation like this: If you have solid sports-related data, your content might be used as the next source for CNN Sports.
Here’s another scenario: startups might consider the city with the most entrepreneurs, and how that number has grown over the years.
This data can help them decide where to relocate for the best chance of success.
Sounds like a subject with credible research that might appear in a magazine like Entrepreneur.com, right?
Now you get it!
small advice: To gain a deeper understanding of your audience’s interests, you can use a tool like BuzzSumo as an initial content research.
Be your own authoritative source
Instead of mining data from others, do it yourself!
This is how you become a well-known brand. If you’re concerned that you don’t have a lot of data, your content only needs to have a large enough sample to be relevant.
So remember, quality trumps quantity!
To determine how to be your own source, ask yourself the following questions:
- what we are the real experts And can you provide relevant credible data?
- what data do we have Make some findings based on this data?
- How we create unique data Does our audience find it useful?
- Where information gap Can we fill in by providing relevant data?
- How this data helps our position As a brand, especially our values, mission and purpose?
With these factors in mind, it’s easier to hone your true authority and balance it with what your audience finds interesting.
By the way, another handy factor in being your own authority is eliminating the dreaded citation cycle.
Many times, when citing sources no one knows where they came from, or when you find the original source, you realize it’s data from decades ago.
If you happen to find such a scene in your industry, it might just be an information gap and you can become the new authority!
Compile your own data
Now you understand why being your own authority is the best way to start piecing together your own stats.
Depending on the type of data you need, you can create pools from sources like your website, social media, and customer data.
Some quick ways to collect data include:
- LinkedIn polls.
- Your own business analytics data.
- Qualitative or quantitative data about customers (if you are allowed to share).
- market survey.
- expert interview.
- market survey.
small advice: If you’re struggling to get a large enough sample, you can actually use a tool like survey monkey Pay for survey responses from specific demographics.
This method saves a lot of time and is more objective than constantly asking your LinkedIn network to fill out surveys.
Focus on data presentation
The jumble of numbers on the screen is confusing.
Your data needs to be accurate and purposeful, but also visually appealing.
For example, you can create an infographic that highlights information in a simple way.
Use brand colors, vivid designs, and a proper user experience to grab your audience’s attention.
Weaving data into visual stories is a sure-fire way to keep them rolling and the perfect way to repurpose information across multiple channels.
Contact relevant experts
Ever wonder why brands create “expert roundups” or something like that?
Here’s why: Brands collect data from credible subject matter experts and publish it on their own channels like their website, and then those experts want that exposure too, so they share it, which in turn leads to more Lots of backlinks.
This may require some extra organization, but creating your own data with niche experts is a great way for you and them to gain exposure.
Everyone is very happy!
Consider paid boosts
When you’re in the early stages and those organic rankings aren’t there yet, consider Paid boost with Google Ads.
This way, you’ll increase your pageviews, and if you’ve created content with keywords that have search volume, you’ll still get those backlinks.
Produce link-worthy statistical content to generate organic backlinks
Link acquisition is not only the result of active outreach and content collaboration, but also a reflection of the quality and authority of your content.
And, as you might have guessed, in any good SEO strategy — link building Content creation should go hand in hand like SpongeBob SquarePants and Patrick.
To create “link bait” content, it’s critical to create content that focuses on the people who actually created the link.
In other words, to generate backlinks for any content naturally, you should keep in mind that the content creator is your main focus.
Now that you’re all making stats, you’re probably generating those coveted organic backlinks!
More resources:
Featured Image: Visual Generation/Shutterstock
