Wish you knew the secret to getting your written content seen and ranked faster?
Wondering what’s slowing this all down?
We can help you understand how Google notices and crawls your content so you can create pages, blogs, and more that rank higher organically.
Once you understand how Google sees your content, you can quickly determine how to publish it on the SERPs faster.
Real-time log file insight can be your secret to better content and SEO.
On May 18th, I hosted a webinar with Steven Van Vessum, Director of Organic Marketing at ContentKing/Conductor.
He shows how log file insights can easily be used to improve crawling and indexing for higher ranking content.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How to get crawled and ranked faster
Like most companies, there’s a good chance you’re facing these issues:
- Considerable latency for crawling and indexing.
- Produce X pieces of content per month.
- The behavior of search engines cannot be explained.
- Lack of utilization of data sources.
[Overcome these issues with our key insights] Access this webinar now →
Tip #1: Make sure your content is well discoverable.
Make life easier for search engines by:
- Update your XML sitemap.
- Provide relevant internal links.
- Successfully promoted content.
Tip #2: Prevent roadblocks.
Avoid these obstacles for search engines trying to crawl your site:
- Canonical labeling issues.
- Robot command problem.
- Robots.txt problem.
Tip #3: Get relevant and authoritative backlinks.
To get your content crawled, indexed, and ranked quickly, find a way to get relevant and authoritative backlinks.
This will kickstart the success of your content.
[Learn tips for building these backlinks] Access this webinar now →
Tip #4: Make use of log files.
What is a log file?
They are text files containing the following records:
- All requests the server receives from humans and crawlers.
- Your website’s response to these requests.
They show the actual behavior of crawlers and are crucial to understanding how they crawl your site.
[Find out what other gems are included in log files] Access the webinar now →
Companies need easy access to log file insights for content teams to be successful.
When you have these insights, you can start thinking critically and get answers to the following questions:
- Has Google already crawled these new pages?
- Did Google refresh your updated page?
- Did Google try to crawl the page when there was a problem with the page?
- How often, on average, are your pages recrawled?
Upgrade your SEO with log files
Log files are traditionally:
- Inefficient and time-consuming.
- Traditionally stored in silos in Excel spreadsheets, this makes insights difficult to gain.
- Usually only checked once a year.
[Discover how often you should be checking log files] Access the webinar now →
Fortunately, there are easier ways to obtain these log files than traditional methods.
The answer is in the CDN log.
What are CDN logs?
CDN logs are databases stored on services like CloudFlare’s CDN, which are basically global networks with replicas of sites.
Many of these CDN sites keep logs.
These logs are updated in real-time and are usually available through a plug-and-play connector.
Connect these log insights to your content inventory and you can view data such as how often newly published posts are crawled.
So instead of filtering Excel data tables, you can quickly view log files this way.
Old and New Ways to View Log Files, ContentKing, May 2022Valuable insights from your CDN logs
When you use CDN logs to improve crawling and indexing, you will be able to obtain data that can help answer the following questions:
New page CDN Log Insights
- How long does it take for a search engine to crawl a new page?
- Can you speed up your crawl with improved content promotion or internal linking?
- Is there a correlation between crawl frequency and internal linking?
- Can you move from manually parsing raw logs to automatically extracting insights?
Update Page CDN Log Insights
- Has Google accepted your improvements?
- How long does it take to refresh the page after a Google update?
- Has there been increased crawl activity since the change was made?
Robots.txt CDN Log Insights
- Did Google recrawl the new robots.txt directive?
XML Sitemap CDN Log Insights
- Did Google recrawl my XML Sitemap after an update?
Tip #5: Leverage Google Search Console.
Once you see real-time log file insights and notice that search engines haven’t yet crawled your newly published page, it can be helpful to check Google Search Console.
This gave Google a nudge.
Easily discover content with CDN logs.
Get CDN logs through the big four providers.
[Discover the four big providers of CDN logs] Access the webinar now →
If you use one of these, you’ll be able to access these CDN log files and start upping your SEO game.
[Slides] Get content to crawl and rank faster: 5 tips from an SEO expert
Here is the presentation:
Get content to crawl and rank faster: 5 tips from an SEO expert from Search Engine Journal
Join us for our next webinar!
5 ways to drive revenue with a clean marketing tech stack
How many applications has your team added to your website to improve the customer experience?
Learn how to tap into the sea of website applications and find the right solution for your business in our next webinar on June 1 at 2pm ET.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
