Integrated Campaign Features Bonus Cash and “Win Your Own 3-City Tour Sweepstakes” for Artists and Weekly Cash Giveaways for Fans
HOUSTON, TX, June 01, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — PickleJar, the live entertainment and artist payments app, announced the launch of a U.S. and Canadian, multi-channel, integrated campaign called “Light It Up,” highlighting PickleJar’s robust features and showcasing the return of live, local music. The campaign offers artists bonus cash with every new fan who follows and supports them on the platform while earning entries to win their own 3-city tour sweepstakes. Additionally, the campaign rewards fans with weekly cash prize giveaways for supporting their favorite artists.
As an extension of their #ArtistFirst approach, PickleJar’s “Light It Up” campaign demonstrates how easy it is for fans to support their favorite artists on any stage or live stream.
“As a trusted partner of the music community, this campaign is a further demonstration of our resolve to help turn things around for the artists who struggled through the pandemic,” said Jeff James, PickleJar CEO. “We thought, why not give our advertising dollars directly to the very people who are helping us build the PickleJar community. We want artists to get paid for introducing new fans to PickleJar. And we want to extend our appreciation to fans by rewarding them for supporting their favorite artists. It’s all about gratitude.”
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