pass ANA Growth Champion Podcast, Matthew Schwart, host
Empathy-based marketing has become part of the conversation between brands and organizations looking to engage audiences more effectively and strengthen relationships. But how can companies practice so-called digital empathy for an online-first marketing strategy? How do you algorithmically see the world through another human’s eyes?
Brian Solis, vice president of global innovation communications at Salesforce, calls digital empathy “the language of love.” It’s the subject line of an email campaign, the tone of a social media message, or how marketers program bots to talk to consumers in real-time as they visit their website, he said.
inside latest episode As a Growth Champion, Solis joins host Matthew Schwartz to discuss how marketers can define digital empathy and make it part of the core. Solis talks about why you need to watch CBS’s Undercover Boss for brand directors who need to cultivate a digital empathy strategy, the difference between empathy and empathy, and why brands need to think more about catering to “accidental narcissists” in the digital realm occupy an increasing share.
listen here.
