The new-age fitness startup has launched pocket-sized health insurance on its app that users can redeem for premiums by hitting fitness goals
Nationwide, June 2022: StepSetGo (SSG) is an award-winning health and fitness industry disruptor, giving you even more reasons to keep walking and staying fit. SSG has partnered with leading insurtech company Symbo Insurance to launch a unique, budget-friendly health insurance called, SSG Health Insurance on its app.This StepSetGo App users can make special redemptions on the app based on their fitness activities.
All users of this plan have many benefits. In addition to the 300,000 and 500,000 sum assured options, the health insurance covers pre- and post-hospital costs and a 95% claims rate, which is 20% lower premiums compared to the market average. Users can choose between two types of coverage to make the already lowest cost of coverage more affordable. To initiate the process, users must purchase insurance through the SSG app, participate in specially curated “walking challenges,” and have the opportunity to earn benefits by meeting challenge goals.
Commenting on the launch, StepSetGo CEO and co-founder Shivjeet Ghatge said: “Launching insurance on our app is a game changer for the fitness industry. The SSG Health package connects our users’ fitness goals with incentives, and we can achieve both. The first is providing our users with affordable insurance, which is critical to ensuring they have access to critical care when they need it. The second is to further motivate our users to follow a healthy lifestyle and empower the community with more happiness.“
These rewards are awarded in the form of monthly reward points, which can be claimed by reaching their step goals in the app. For example, any user who completes 60,000 steps in a month (an average of 2,000 steps per day) can take advantage of bonus points on the app. To earn the maximum reward points of up to 25% of the cost, users must complete 4,50,000 steps per month (average 15,000 steps per day). Users can also keep track of the total steps completed and the amount they requested. This will further motivate them to be consistent as they can see how far they have come.
Symbo co-founder and co-CEO Adrit Raha said, “We have been working tirelessly to change the way insurance is consumed in India. Through this partnership, we are taking a step towards encouraging healthy lifestyles and the benefits of health insurance. This will bring users an agile and seamless ecosystem, giving them the opportunity to redeem their insurance in an overall healthy way. Our goal is to further increase the adoption of embedded insurance by insuring innovative and small value products (pocket/snapshot).”
By leveraging technology to advance healthcare safety, StepSetGo aims to drive the fitness revolution by reducing healthcare costs for users and providing incentives for leading a healthier lifestyle.
About StepSetGo:
StepSetGo is a health and fitness app that uses social interaction and gamification to promote healthy habits and make every citizen healthier. Winner of the Digital India Aatmanirbhar Bharat App Innovation Challenge 2020 in the health category, StepSetGo is one of the fastest growing fitness startups in India, with nearly 10 million downloads since its official launch in January. This is a health and fitness company that rewards users for every step they take once you join on their platform. You claim coins for reaching your goals (like being active). Claim enough coins and exchange them for your favorite brand.
About Xinbo:
Symbo is an insurtech company that enables customers to buy insurance digitally from their favorite brands, apps and insurance companies. Their products are seamlessly embedded into any brand’s buying process and enable them to sell insurance within weeks. With Symbo’s comprehensive protection plan, customers can insure their purchases. Symbo has more than 2 million end customers, 30+ insurance partners and 30+ insurance products and 100+ product integrations. Some of Symbo’s partners are Max Bupa Life Insurance, HDFC Life, TATA AIG and Reliance General Insurance. They have 1,00,000 agents providing the best service.
