LONDON, July 21, 2022 (GLOBE NEWSWIRE) — The “ESG (Environmental, Social, and Governance) in Travel and Tourism – Thematic Research” report offered by GlobalData Plc provides an overview of ESG in travel and tourism. The report also includes outlines of how the need for high levels of ESG performance from stakeholders is met by companies. Moreover, it contains highlights of travel and tourism companies that are leading in this theme.
According to the thematic intelligence report published by GlobalData, 56% of global respondents stated they ‘somewhat’ or ‘completely’ agree that they are more loyal to brands that support green and environmental matters, and 54% echo this sentiment for brands that are loyal to human and social rights matters. These strong percentages suggest that companies with transparent ESG strategies, which can demonstrate positive work to address environmental and social issues, could win the loyalty of travelers that may be undecided on which company to use for a specific aspect of their trip. Transparency on ESG matters will not only appease consumers, but it is also a requirement for several other stakeholders and potential future ones.
Key Trends Impacting the ESG Theme in the Travel and Tourism Industry
Technology Trend: Most aircraft are currently powered by fossil jet fuels, which harm the environment. Sustainable aviation fuels (SAF) are seen as a sustainable alternative that could significantly improve the environmental…
