2023 PWP Studio Corporate Event Photographer
Brian Solis delivered a keynote speech EMS 2023 The leading conference for brand experience creators in Las Vegas.
Solis’ keynote focused on “creating the next generation of customer experiences” by reimagining the art and science of experience design. His mission is to help experience architects create more innovative, immersive and memorable experiences. He shares insights from Disney’s visionaries and storyboard artists, Apple’s approach to UI and UX spatial calculations, and the role of memory in experiences.
event marketer The magazine also shared highlights from Bryan’s speech.
Brian Solis asks the audience: “What are your signature moments?”
In addition to energizing the day with breakfast, a live DJ, and a Q&A challenge, attendees learned how to create the next generation of customer experiences, foster an energy exchange, and explore the role of events in 2023 from a keynote speaker’s perspective. Brian Solis, “X: The experience where business and design meet,’ emphasized the importance of creating positive personal experiences to meaningfully connect brands with consumers. He noted that in today’s digital-first world, it’s easy to be drawn to technology that enables digital experiences, but he suggested, When writing your next playbook, the human element must be considered.
“Experiential innovation is the result of empathetic design,” Solis said. “Empathy is the gift we give ourselves in order to give the gift of experience to others.”
Solis focused on the future of physical, online and hybrid experiences and how existing and emerging touchpoints can be reimagined as “ignite” moments. He explores ways to unify the 360-degree customer journey and create engaging, personal experiences that meaningfully connect brands to customers.
His keynote also helped the audience understand:
How “micro-moments” can reshape the new customer journey in five “moments of truth.”
How post-pandemic experiences are memories and new ways to connect brands with customers.
Why moving beyond touchpoints as “ignite” moments can accelerate brand experience.
How to deal with “accidental narcissism” by actually engaging customers.
How to elevate your events team by aligning brand experience (BX), customer experience (CX) and user experience (UX) to change the way your company works, sells and services.
