2023 PWP Studio Corporate Event Photographer
Brian Solis delivered a keynote speech Express Post 2023 The leading conference for brand experience creators in Las Vegas.
Solis’ keynote focused on “creating the next generation of customer experiences” by reimagining the art and science of experience design. His mission is to help experience architects create more innovative, immersive and memorable experiences. He shares insights from Disney’s imagineers and storyboard artists, Apple’s spatial approach to UI and UX, and the role of memory in the experience.
event marketer The magazine also shared highlights from Bryan’s speech.
Brian Solis asked the audience: “What are some of your signature moments?”
In addition to energizing the day with breakfast, live DJs and Q&A challenges, attendees learned how to create next-generation customer experiences, foster energy exchanges and explore the role of events in 2023 from a keynote speaker’s perspective. Brian Solis, “X: The experience of meeting business and design,” emphasizes the importance of creating positive personal experiences to meaningfully connect brands with consumers. He points out that in today’s digital-first world, it’s easy to be attracted to technology that can deliver a digital experience, but advises that the human element must be considered when writing your next activity book.
“Experiential innovation is the result of empathetic design,” Solis said. “Empathy is the gift we give ourselves first in order to give the gift of experience to others as well.”
Solis shines a spotlight on the future of physical, online and hybrid experiences, and how existing and emerging touchpoints can be reimagined as “ignite” moments. He explores ways to unify the 360-degree customer journey and create engaging, personal experiences that meaningfully connect brands with customers.
His keynote speech also helped the audience understand:
Among the five “critical moments”, how “micro-moments” reshape the new customer journey.
How post-pandemic experiences become memories and new ways to connect brands and customers.
Why moving beyond touchpoints to “ignite” moments can accelerate the brand experience.
How to deal with “accidental narcissism” by truly engaging your customers.
How to enhance your events team by aligning Brand Experience (BX), Customer Experience (CX) and User Experience (UX) to transform the way your company works, sells and services.
“Experiential innovation is the result of empathetic design. Empathy is the gift we give ourselves first, in order to give the gift of experience to others as well.”
