John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I’m doing a solo exhibition covering some of the ideas in my upcoming book, The ultimate marketing engine.
Key points:
What if instead of simply selling your products and services to customers, you start thinking about the ultimate transformation your customers are looking for? Then you will set about designing what I call customer success tracking, which depicts this transition from where your customers are now to where they want. In this episode, I will outline how to create customer success tracking for your customers.
Topics covered by me:
- [0:54] Why you should sell the ultimate transformation and not just a product or service
- [1:18] Treat our customers as members, not just transactions
- [3:13] What is the customer success trajectory
- [4:28] Five key questions to build customer success trajectory
- [12:59] Where can I find a free package course with the ultimate marketing engine
Resources mentioned:
More information about the tape marketing consultant network:
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A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
