10 creative infographics and how they work [With Examples]

Infographics are now common in marketing strategies. In fact, 45% of marketers are already using the medium, with 38% planning to use it for the first time in 2022.

However, despite the many benefits of infographics — such as increased social media engagement — the use of infographics in marketing isn’t getting as much use as possible.

This could be due to a lack of marketing team designers or lack of ability to design or promote infographic campaigns (reserving them for selection strategies).

Despite the challenges of creating them, I firmly believe that infographics are worth the effort.

Not only will your brand stand out in the news flow, but you will also better communicate your brand message and values ​​through the power of design.

Infographics help establish your brand as an expert in the field and can improve your multimedia searchattract quality links and attract new potential customers.

Check out the 10 infographic strengths below and motivate yourself with examples of infographics done right.

1. Give the size of the data the appropriate dimension

Numbers by themselves don’t work in plain text.

This infographic by D’Efilippo uses wartime poppies to represent war deaths since the 20th century.

Hosted on a separate website, users scroll down to an interactive infographic that zooms in on specific time periods to visualize conflicts individually.

This type of design gives the viewer a greater impression of the actual size and consequences of the data.

Implications for business

Businesses can use this poppy field to inspire themselves to create data-driven interactive infographics that allow potential clients to fully understand the impact of their work.

For example, a factory could similarly design an infographic of its supply chain, either representing growth throughout its history, or representing data points spread across the world on an interactive map.

By turning data into interactive assets, you can increase engagement and help the learning process with “hands-on” experiences.

2. Engage in visual storytelling

In this design, Trobaugh has created a “B2B sandwich” to showcase all the inventions of the industry to make your lunch perfect.

By showing an invention behind each ingredient, this infographic achieves its goal of demonstrating the importance of B2B companies to modern objects we take for granted.

Implications for business

Think of a metaphor/analog to convey the benefits of your brand.

This way, you can make the topic easier for readers to understand.

Because the sandwich is such a familiar meal, it acts as a gateway to the rest of the copy, which details the B2B invention and its origins.

3. Break down scientific data

Data is persuasive on its own, but combined with illustrations, it can better drive your point.

In this infographic, 13 data-backed reasons convincingly demonstrate the effectiveness of this medium.

Icons and copy are clear, make them shareable, and are a great example of studio branding.

Implications for business

Convert lists to infographics whenever possible, as it increases engagement.

This type of content works wonders on social media and can be shared by sales reps to start conversations with prospects.

4. Drive impact with (intentional) complexity

This infographic looks like it’s straight from the Where’s Waldo book – that’s why it’s perfect.

It may be a lot, but it represents the intricacies of book publishing, clearly marking all the steps taken before a book hits the shelves.

Following the arrows in the design, it’s easy to understand it all — and appreciate the hard work the book publishers put in.

Simplicity is often touted as a best practice for engagement, but sometimes engaging readers with unique imagery is exactly what makes your infographic stand out from their feed.

So, if you’re dealing with a complex topic, consider crafting a complex infographic that engages your readers from start to finish.

Implications for business

Most companies, especially B2B companies, have a complex production process that works well in this format.

By showing how you make a product, you demonstrate the effort it goes into and the value of your service.

5. Teach 101 in minutes

This infographic details the most popular programming languages ​​for beginners, including SQL, Java, PHP, and C++.

This is a great asset for students and people entering this market and provides a conclusion for further learning resources.

Implications for business

Show authority to newcomers in the industry with an easy-to-share infographic.

101 content is suitable for any market and this infographic is great for social media advertising as well as SEO content for promoting stage leads.

6. Market your product

In this infographic, Tower Electric Bikes showcases the safest places to ride in America with a simple color and scoring scheme.

In this way, the brand takes a stance on bike-friendly urban planning, but it also promotes its products as an option for people with that belief. This is a neat example of content that promotes a brand through education.

Implications for business

Use research to support your position and how your product can be part of the solution to society’s problems.

When people see your product as contributing to the “bigger picture”, it helps you achieve your corporate social responsibility (CSR) goals and increase brand awareness.

7. Enter pop culture

Based on four songs from different genres (rap, pop, rock, and country), Digit promotes this infographic with “The Cost of a Good Time” to show the difference in consumption across different lifestyles.

Drawing on pop, Digit showcases the value of money and the varying costs of “good times” in four pop songs (ranging from $323 to over $1 billion) — the perfect way to promote a budgeting and investing app.

Implications for business

Make your product relevant by associating it with pop culture references or trends. This inspires familiarity and makes your infographic more engaging.

Be careful not to enter Gen Z pop culture without doing your homework or taking a risk “Kids” emoji.

8. Show how things work from the inside

Most people don’t know what’s going on under the hood of a car, so why not show how it works in an infographic?

This animated design breaks down a car engine into its parts, explaining how oil, fuel, pistons, and more make the vehicle move.

It even has a short section at the end explaining hybrids.

Implications for business

Show how your product works “behind the scenes” and drive engagement by teaching the complexities behind the process.

This is reminiscent of the 4th advantage on this list, but unlike complex book publishing graphics, the complexity of the motors is translated into easy-to-understand animations.

9. Make reports easy to understand

To present the most important findings of their report to 3,000 business and IT leaders, data management platform Veeam designed this infographic with easy-to-view data and wacky illustrations.

Presenting key findings this way, with a link to the full report at the bottom, makes it easier to share on social media and draws attention to this industry-defining study.

Without infographics, Veeam wouldn’t be able to get this tasty way to get to otherwise boring (but crucial) data.

Implications for business

Pair your quarterly/annual business report with an infographic to make it shareable on social media.

This increases engagement as social media channels prioritize images over plain text. It also “sells” the data to entice readers to download the full report for the entire story.

10. Inspire and call to action

PlanGrid designed this infographic showing how mobile apps can drive productivity in an attempt to digitize the construction industry.

Graphics follow the following format:

• question (Productivity decline over the past 57 years).
• solution (Scope of use of mobile applications).
• social proof (Statistics for technology-based construction companies).

This model inspires action, in a form well known to the public and call to action Finally visit PlanGrid’s mobile business application website.

Implications for business

Follow this “problem, solution, social proof” format in your own infographic to market your product and make potential customers aware of their problems.

The final social proof leads the transaction, proving that your product is trustworthy through data or testimonials.

This is a great pacing infographic because it can warm up your product and even provide an opportunity for a quick sales call.

last point

Based on these 10 examples, each with their own key benefits, here is my summary for businesses looking to incorporate infographics into their content strategy:

Complex topics are ideal for infographics

Are you working on a complex topic that requires several pages of copy to fully explain?

Infographics promote understanding, using images to guide readers through data to better understand.

Whenever you’re writing content and notice it’s getting complicated, consider reaching out to the design team with a brief description.

This will make the subject easier to grasp.

Don’t create the “same old” design

Many of the designs here, like examples #4 and #8, make clever use of imagery to grab attention and guide readers through the content.

If your goal with infographics is to increase engagement, the best way to do this is to go beyond the norm and post ideas that stand out from the competition.

Create long-form infographics

Most of the infographics on this list aren’t afraid to go long and deliver the information as deeply as possible.

Don’t worry about losing engagement because the content is too long; if it’s well designed and the information is insightful, it will draw readers to the end.

Take #3 for example, which includes 13 scientific reasons why infographics are appealing.

No data goes against in-depth content, and the infographic itself is an example of a compelling long-form asset.

Explore topics your audience can identify

In the end, pop culture, metaphors, and trends are the ingredients that make your infographic more engaging.

These themes are icebreakers because they will engage your audience with what they know before presenting the unknown.

So whenever possible, try to explore trending topics in infographics.

Be careful to maintain your brand image when doing so, and pick trends carefully.

More resources:

Featured Image: Unitone Vector/Shutterstock