email marketing is one of the few marketing trends that has been around for a few years and still hasn’t lost its charm.
Despite being one of the oldest marketing strategies, email marketing is one of the most effective in 2022.
Research has proven that email can give you a staggering 42% ROI compared to other popular marketing channels. In fact, this channel is impeccable for getting the maximum ROI with the smallest budget.
But what’s the benefit The power of email marketing What if your email never actually reaches your target consumer? This incredible channel can quickly turn into a money-losing marketing environment if used incorrectly. Therefore, a well-structured layout is crucial to your email marketing success.
In this article, we’ll discuss one of the most important aspects of optimizing your email marketing strategy, the subject line.
Do you want to make sure your emails are clicked and read? A compelling email subject line is the key to making this happen!
Read on to learn about the importance of email subject lines and some practical ways to make them more powerful. Let’s dive into the water!
Email Subject Lines – Why Are They Important?
First, the “email subject line” is the only thing recipients see when they receive an email.
So if the line isn’t engaging or important enough, they won’t bother opening the email.
A strong email subject line influences readers and motivates them to open it. They play a huge role in determining whether your email marketing efforts will pay off.
Think about your inbox. Which emails do you prefer to open and which ones are in the trash? By doing this, you’ll know that most readers subconsciously judge emails by the subject line.
Research shows that nearly 47% of recipients open emails based on the subject line alone. That’s almost half of your email list.
So it’s crucial to craft your subject line well to prevent your emails from ending up unread, or worse, in your spam folder.
There are many things you can do to make your subject line better and make sure your messages get opened. Let’s take a look at some of the most effective ones.
10 Actionable Tips for Crafting Better Subject Lines for Email Marketing
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stay away from spam
Aggressive promotions and obvious sales subject lines can send you straight to the spam folder. One of the most common hazards of email marketing is the use of spam subject lines such as all caps, multiple exclamation marks, and popular sales words like “buy it now” or “free for free”.
Try and focus on sharing valuable content with your target audience. You can share valuable information with them, let them know about your products/services and offers, and engage with them to build brand loyalty.
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Create a sense of urgency
The most effective way to get someone’s immediate attention is to create a sense of urgency.
If your email is about a quote or a sale, try mentioning the time window in the subject line. If they are interested in your product/service, this will motivate readers to read the detailed description and take immediate action.
This practice is also useful when promoting offers/sales through a series of emails.
However, it’s important not to create a false state of emergency by flooding readers’ inboxes with subject lines. This will increase your chances of getting into the spam folder.
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Try a teaser subject line
Have you noticed that most people prefer movie trailers to commercials? Viewers often find the trailers amusing, and they create a sense of curiosity among them.Now apply the same concept to email subject line.
Craft a teaser subject line to excite your readers, rather than ditch the punchline at the outset. However, you still need to make sure your topic isn’t vague and doesn’t confuse your readers.
For example, “Destination Weddings… Read what the hype is all about. The subject line does both; it engages readers and informs the content of the email.
However, not everyone responded well to the preview. Some people prefer a specific theme, and that’s where the next trick comes into play.
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direct
As mentioned above, some people respond best to a direct and precise subject line.
If you want your audience to take a specific action, such as buying a product or signing up for an event with an email marketing campaign, don’t hesitate to mention this in your subject line.
These straightforward topics will not only inspire readers to open emails, but they will also inspire them to take action and push them on your Sales method.
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Include numbers and numbers
Most businesses send an email with a vague statement as the subject line. In this case, you can stand out by using data and numbers in the subject line.
Using numbers in subject lines, such as in blog titles, is an excellent email marketing best practice.
You can use numbers to announce specific discounts, the quantitative advantage of resources you offer, or the purchase price of a product
Some good examples of subject lines with numbers are as follows −
- “Join the event with over 750 people!” ,
- “25% of this clothing brand”,
- “Buy Your Favorite Jeans Now for $20” etc.
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Harness the power of personalization
personalise is a powerful tool. It excites your readers and creates a sense of belonging in their minds. Data shows that using details like location and name in your subject line will significantly increase your CTR and help build rapport between your business and your target consumers.
However, personalizing emails for long email lists can be very challenging. We recommend that you consider using an email marketing CRM to simplify your work.
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annouce
If your company has something new coming soon, channel that enthusiasm and have it reflect in your subject line.
Let your readers know what your business is doing; it makes them feel like they are the first to know about special offers.
When personalization isn’t available to you, special announcement emails are a great way to build a sense of belonging and increase brand loyalty.
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Start with action-oriented words
By adding an inspirational action verb at the beginning of your subject line, you can make your emails engaging and compelling Improve your CTR.
Practicing this approach will serve both of the above purposes, creating a sense of urgency and fueling enthusiasm with a trailer.
For example, use a subject line like “Dine 50 meters above the ground at Sky Dining in Dubai” instead of a generic word like “Bring you a dining experience in the sky”. The word “dining” helps users envision the dining experience and motivates them to take the necessary action.
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Highlight multimedia in subject line
We all know video is a great tool Interact with your audience. Adding presentations, videos or podcasts can make your content more engaging and keep your audience connected with your brand.
However, it’s a little known fact that just mentioning words like “video” or other multimedia in your email subject line can increase your CTR by 50%.
So if you include media in your email, don’t forget to mention it in the subject line.
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Analyze your results
The above tips have been proven to work for multiple businesses; however, not all companies are the same, and their email marketing plans vary.
Therefore, every business needs to measure click-through rate, response, Conversion rates and many more
Try different strategies and analyze the details to determine what works best for you. Some of the most important factors to consider are-
- Long or short subject line.
- Include numbers or not include numbers
- A catchy line or a straightforward subject line.
- number or question
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With the tips mentioned above, you can optimize your subject line and bring in more business through email marketing.
Crafting your email subject lines following the points in this article will help your emails get the traction they deserve and ensure you get the most out of the money, time, and resources invested in email marketing.
Beyond that, we recommend that you put yourself in the reader’s shoes and try to understand which subject lines inspire them to open an email.
If even after optimizing your subject line, you’re still not getting the results you expect from your email marketing practice, you can invest in Professional Email Marketing CRM This can help you create qualified subject lines, run campaigns effectively, measure email marketing statistics, and more.
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Shraddha Patel
Shraddha Patel is an avid writer SaaS Brothers Who generates top-notch posts on various SaaS tools and technologies. She also writes well-researched and factual posts on SaaS strategic solutions.
