I don’t advocate jumping on many marketing trends. In most cases, when you notice that every marketing agency sends animated holiday emails or every startup has stupid photos on the team page, that moment has passed. But the landing page trend is very important and worth a try. You want to stand out from your competitors, and you don’t want your brand and conversion rate to fall behind. In order to do both, you need to constantly test your landing page to ensure that you can attract an audience and encourage conversion.
Therefore, we have summarized the patterns we have started to see on the effective login page, including interactive experiences, interesting animations, and more. The following are the land page trends and ideas you must try in 2022.
11 landing page ideas and trends in 2022
If you decide to try any of these ideas, don’t forget to persevere Best Practices for Landing Pages Such as aligning them with corresponding ads, optimizing for mobile devices, owning Thank you page, And more.
1. Interactive, customizable experience
I did not arrange this list in order and rank these trends, but the first landing page trend may be my favorite: the interactive landing page customizable experience. Interactive content It’s a great way to increase engagement and time on page-this is a good thing for your landing page performance.
But more importantly, giving your landing page visitors the opportunity to customize their experience of your brand in a fun and attractive way will help build customer relationships. That’s because people want personalized content. Actually, 90% Of US customers report that they find non-personalized or irrelevant news “annoying.” Oops. Fortunately, you can avoid this situation.
Take a look at this example landing page on monday.com.
This is a landing page for software-centric advertising, and the copy already reflects this personalization. Then, the tool allows you to choose the template you want to better understand how Monday.com can help your team-a fun way to customize the first introduction of the product.
2. Conversation copy
Most landing page trends are centered on design. This makes sense-landing page design is usually the first thing a visitor notices, and it’s usually the first thing that starts to look outdated. (Or, worse, when you think of anything that requires Flash.)
However, this year, conversational copywriting is a trend that must be tried. View the login page for PayPal Talkative here.
Starting with a question is an effective way to invite visitors to participate, and a relaxed tone of “want some?” Make these sound more like a proposal than an opportunity. A great way to encourage conversions through landing pages.Try to add a sense of dialogue to your conversation Landing page copy See how it turns out.
3. Commentary video
To be honest, I’m hesitant to put the video on the list (if it’s more of an expectation at this point, it can’t become a trend, can it?), but when you check Examples of best landing pages, You will find that it is more than just any video. It is an explanatory video explaining the product and its purpose.
Commentary video It is a short film, usually with a product view and voice-over, to guide users to understand your company’s products or services. Below is an example of Miro, a visualization tool that is already using this trend of landing pages.
Including video is great for Increase the number of conversions on the landing pageThe commentary video seems to perform better.according to HubSpot, 94% reported that they watched the commentary video to learn more about the product, and 84% reported Influence purchase.
4. Customer reviews
If you run a small business now, you know your Online comment is important. Whether it’s yelling on social media, Google My Business Reviews, Or suggestions on Reddit, positive views of your goods or services are valuable Social proof. It allows you to understand what current customers like, and more importantly, it can provide personalized recommendations for your potential customers.We all trust personalized recommendations more than individuals Best ad copy Or image.
This is why one of the landing page trends this year is to use customer reviews so that any visitor can see them immediately. Chameleon does this very well-check out the title view here.
Here, Chameleon uses persuasive copywriting for product managers and product marketers, with some illustrated examples of in-app messages. Then, if you scroll down, you will see G2’s real comments, which are related to Chameleon’s in-app messaging feature.
G2 is a respected review site. Using the logo and reviews here can clearly indicate that other product managers may know what they are doing and that these reviews are trustworthy. With these targeted, trustworthy reviews and personalized copies, Chameleon’s landing page is very attractive to its specific audience.
5. Email-only form
No one wants to fill in multiple fields Newsletter subscription Or start a free trial. You didn’t, I didn’t, there was no clue for you. This is why in 2022, we will see more email-only forms on the login page.
If you are looking for Increase landing page conversion rate, You should also try this landing page trend. Comprehensive research It is found that most landing pages use only one field or more, and the conversion rate drops sharply after three fields.
When we discuss the topic of the form, take a page from our book Tips for the best landing page And test the position of the form on the landing page.
6. Gender-neutral copy and gender-inclusive form
If you want to ask for more information, please make sure you do it in the right way. Gender inclusiveness is very important for the design and copy of your landing page and for the general situation. For example, in WordStream, Fashion guide Summarizes the singular pronouns “they” is used for hypothesis, rather than defaulting to him or her. It is also important to keep this in mind on your landing page, as neutral copywriting is quickly becoming a design expectation in 2022.
Facebook has been doing this for many years Used to set up social profile users, provide dozens of gender options and add more options as needed. On the other hand, Snapchat does not require users to provide gender.
Now, these are two social platforms, but it’s still good to keep this in mind in the login page copy and form filling options. If you need a title, make sure to include Mx. If you need a gender, be sure to provide multiple gender identities and the option of “not to say”.
7. Animated animation
Video and interactive content can make your landing page more attractive to your audience-we already know that we will see more of this in landing page design next year. Another landing page trend we will see: animated animation.
This is a great example from Podcorn that illustrates how subtle movements can be effective:
The action here is brisk, the picture is playful, and the effect is perfect.
8. Playful imagery
Interesting images are another landing page design trend to be tested this year—especially if it applies to your brand. This means a lot of heavy line animation (like the previous example from Podcorn), abstract elements (like the background of the chameleon example above), and a lot of bold colors. It may also mean mixing animation with photos or product images.
See how ContentCal uses the last strategy to make interesting images.
Here, ContentCal combines bold classic colors and abstract designs with animated product images and real-life photos. These elements together constitute an interesting and attractive landing page.
9. Early design
If you haven’t heard of it, the early stuff is back. This means low-rise jeans, hairpins, patterned shirts, glittering lip gloss-basically there are many reasons why I am happy that Instagram does not exist to capture some of the intimidating outfits in middle school or high school. This also means general design aesthetics-glossy images, glitter, bubble fonts, bright colors.
Now the aesthetics are back again. This trend is an open retreat. Nostalgia is right Appeal to emotion And attract customers. This is what makes Glossier’s landing page design great.
The red and pink are strong, and the mirror is playful, adding a gloss that corresponds to the second part of this landing page. In that image, the bottles are bright or sparkling, they are tilted interestingly, and they sit on shiny reflective surfaces. More importantly, the stacked graphics coordinate colors with other images and overlap in some places-just like logo stickers. well done.
10. Fantastic background
So far, we have discussed many elements of landing pages, including copywriting, images, videos, and design. But we haven’t talked about an important factor: background. This year, we can expect to see more dreamy gradients in the background of the landing page.
Made by Google Core network vital signs The search ranking factor earlier this year is expected to have another update in early 2022. This means that fast loading is more important than ever. Ensuring that your images are compressed and your page has lazy loading enabled is a good place to start. The fantastic gradient background can also add depth to your design without increasing loading time.
This is a good example of Starry Internet.
Although this blue is very bright, it is very light, and the peach color that fades in at the bottom helps to create an upside-down dreamy feeling-without adding more design elements.
11. coral
Pantone released its forecast for 2022: warm, familiar, and comfortable colors. On the list next spring? coral. This will also become the trend of landing pages.
This color fits some of the larger themes we see here-dreamy, approachable, playful, and simple. The colors are warm and light, making them ideal for backgrounds or the accent on the page. Or, you can go all-in, just like Recess does on the login page below it.
I like this monochromatic look: background gradients, product colors, reflections in boxes and clouds, and even button colors. This is a good use of this landing page trend-what else is more fashionable than CBD soda now?
Try these landing page trends in the new year
Too many-animations, videos, backgrounds, tables.But that’s because there are many ways to Create effective landing pagesThe following is an overview of the landing page trends you need to try in 2022:
- Interactive Experience
- Conversation copy
- Commentary video
- Customer reviews
- Email-only form
- Fill in gender-neutral forms
- Animated animation
- Playful imagery
- Early design
- Fantastic background
- coral
Remember, when you try a new landing page, you need to test these elements to understand which ones are best for you and your audience. Who knows, these landing page trends will soon become a must-have for your brand’s landing page!
