Examples of interactive quizzes
Quizzes have long been the most popular engagement tool, especially on Facebook. The most shared quiz published in the past 5 years received a total of 5.5 million social interactions, almost all from Facebook. Of all the interactive content types, quizzes are the most prevalent. They can range from simple outcome-based quizzes to effective assessment quizzes.
Benefits of Interactive Marketing Quiz:
- They produce very fast
- They help people feel good about themselves
- They are very easy to share
- they are very attractive
But it’s worth noting that quiz participation has dropped 79% since 2017.
That’s because Facebook’s algorithms have shifted to focus and prioritize news, meaning quiz content has become less popular.
Also, the usage of Facebook users has matured – ie. It’s not always “cool” to share this type of content.
For more information on this transition, read our Updated Title Study, which analyzes quiz headlines over the years.
But, it’s not all doom and gloom! The average quiz can get an average of 107 shares — that’s not a good smell. There are still opportunities to interact with certain audiences through quizzes.
