Have big campaign goals but little staff or budget?
Trying to do more with less with your campaign?
Want your prospect worth your team’s time?
When it comes to crafting the ideal inbound lead generation process, it’s not enough to just generate leads and hope for the best results when you go further in the inbound process.
On April 20th, I hosted a webinar with CallRail guest Ron Browning, CEO of Intellibright.
He discusses techniques and case studies for improving campaign ROI with minimal effort and cost.
He also shows how to use unique methods to improve the quality of leads that are often overlooked by businesses whose lead management systems are underperforming.
Here is a summary of the webinar. To access the entire presentation, complete the form.
1. Flowchart guide process
Identifying and solving problems in business processes is the most critical part of building beneficial relationships with potential customers.
It doesn’t matter how many leads you generate; if there is a broken process, it will never lead to optimal revenue.
When you improve your process ahead of time, it will generate more sales from your existing traffic.
The benefits of drawing a Bootstrap Process Flowchart:
- Conversions increase.
- Increase efficiency – all activities.
- Appropriate source attribution.
- Better analysis and reporting integrity.
2. Create an Interactive Voice Response (IVR)
With IVR, you can turn incoming calls into data, filter non-revenue calls, and optimize revenue opportunities.
You can also identify actual phone leads and corresponding sources.
To track results you need:
- Phone number on your website.
- Dynamic Number Insertion (DNI), which allows you to easily capture paid activity data.
- Tag sales opportunities and other call types (HR, accounting, etc.).
[Learn how easy this is to implement] Access the webinar now →
Benefits of creating an IVR:
- Track sales calls and corresponding sources – show value and log all calls.
- Collect data on all incoming calls (offline and online sources).
- Increase sales conversions by filtering non-revenue calls from sales.
How to create an IVR menu:
- Create engaging intros – using professional voice actors.
- Identify elements to track – sales, service calls, recruiting.
- Filter non-sales opportunities.
- Set up notifications/alerts.
3. Track call conversions
Tracking allows you to optimize campaigns and get results based on real Opportunity to call.
You can also leverage advanced telephony technology to identify incoming callers interested in events that generate revenue through IVR options.
This can be applied to all inbound call sources, whether online or offline.
Benefits of Call Tracking:
- Improved campaign optimization – filter existing customers, employees, suppliers, automated calls and more.
- Get a given true CPA.
[Get the steps to effectively track and tag your inbound calls] Access the webinar now →
[Slides] 3 Overlooked Ways to Improve Your Inbound Marketing ROI
Here is the presentation:
3 Overlooked Ways to Improve Your Inbound Marketing ROI From search engine magazine
Join us for our next webinar!
How to leverage first-party data and win in a cookie-free future
How prepared is your organization for the imminent loss of third-party data?
Join our webinar to learn how to design a future-proof strategy to maximize the potential of your first-party data in a cookie-free world.
Image Source
Featured image: Paulo Bobita/Search Engine Magazine
