John Jantsch’s Marketing Podcast
in this episode Duct Tape Marketing PodcastI’m doing a solo show, and I’m discussing a topic that a lot of business owners take very seriously, which is the idea of recruiting and retaining your internal customers — your employees.
Key takeaways:
Recruitment and retention are big topics on the minds of business owners today. I think these problems can be solved with marketing solutions. The way people choose to become customers has changed, and we need to think about acquiring employees and customers in a very different way than the funnel approach. In this episode, I’ll discuss how we need to start rethinking our employee recruiting journey and the steps to developing the perfect recruiting strategy.
Topics I discuss:
- [0:53] Why recruiting and retention is an important topic for business owners today
- [1:29] Why I think it can be solved with marketing solutions
- [2:01] We just launched a unique new marketing assessment
- [2:54] Growth comes from being critical to the lives of customers and employees during difficult times
- [3:49] Why we need to think about acquiring employees and customers in a very different way than the vending machine or funnel approach
- [6:38] Three Steps to Creating the Perfect Hiring Strategy
- [8:00] Four questions to ask employees
- [11:52] Think of recruiting as an end-to-end customer journey
- [12:09] The way people choose to be customers and employees has changed
- [12:36] Think about the marketing hourglass as we apply it to the employee journey
- [13:48] Making your organization an ideal workplace is a killer marketing message
- [16:01] Retaining employees is a better way to grow, not just your team, but your organization
- [17:11] People don’t change jobs, they change bosses
Resources I mentioned:
For more information on the Network of Duct Tape Marketing Consultants:
Like this show?Click above and leave us a review iTunes, please!
This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
Free eBook
7 Steps to Scaling Your Consulting Practice Without Adding Overhead
A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND
