John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I am doing the second part of a solo exhibition series, in which I will introduce one of my favorite topics: recommendation.You can catch up The first episode of the recommended generation series is here.
Key points:
I always feel that one thing that needs to be emphasized is that recommendation generation should be baked from almost all possible angles. This is not something you do all at once or one way.
So I am working on a series of articles on recommendation generation, where I show the seven levels of recommendation fuel that I call.inside The first episode of the series, I introduced all seven methods. In the second episode, I will delve into the first point-why you should provide referral offers for each customer and what these offers should look like.
Topics covered by me:
- [1:46] Why you should provide referral offers for every customer
- [2:48] The difference between a direct offer, an implicit offer and a tangible offer
- [12:11] Tools that make it as easy as possible for people to make recommendations
- [12:44] Why consider building a funnel for recommendations
- [13:00] Find ways to publicly thank you for referrals
- [14:17] Recommend Champion Program
- [14:43] Involve the best customers who have already promoted your business more
- [16:25] Special exclusive offers for your best customers
Resources I mentioned:
More information about the duct tape marketing consultant network:
Do you like this show?Click above and Give us a comment iTunes, please!
This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.
Free ebook
7 steps to expand your consulting practice without increasing overhead
A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
