4 content SEO tasks are now automated to achieve higher ranking and return on investment

According to Ahrefs, 91% The web content of does not bring in organic traffic from Google.

This is surprising.

We also know the composition of content marketing Maximum budget share For SEO experts.

This means that most of your content creator’s work may not bring organic search traffic to your website.

This statistic makes many companies want to know:

• How can I ensure that my content generates organically driven traffic from Google?
• What steps can I take to spend my SEO team’s time in other areas?

Answer: Through the use of artificial intelligence.

AI can automate the most time-consuming tasks in content creation, such as content gap research and content profile creation. Automation has the potential to effectively free up the team’s bandwidth and prioritize more important optimization tasks.

This is why we created Senji.

Our solutions can help SEO and marketing teams produce higher-performing content in less time.

Here are four content creation tasks that you can automate today to achieve faster teams, greater success, and higher profit margins.

Task 1: Automate your hot content priority strategy

When launching a content strategy, one of the first factors to consider is where to focus on improving SEO performance.

Automation can help you quickly discover which pieces of content to prioritize and how to adjust your strategy for better results.

Automatically obtain the priority score of each content

What content should continue to be published? What should you optimize? Where should you start?

When creating a content refresh strategy, it’s not always easy to determine the first priority—especially if your website has hundreds or even thousands of pages.

Fortunately, there are already proven auditing techniques-just like our focus flow chart, It will remind you what to prioritize during the content revision process.

problem

Performing manual review to identify content gaps is a long process, and refreshing the wrong content fragments may result in wasted time.

solution

Automation solutions such as Semji use unbiased data to instantly identify the correct high-potential content. With Semji, you can prioritize content optimization plans based on the factors that really affect ROI.

How does it work?Followed by Create your account, The platform will immediately list the content of your website to improve the highest potential for performance.

With the help of artificial intelligence technology, Semji scans your entire website, processes data from your analysis tools (such as Google Analytics, Google Search Console, and AT Internet), and assigns a priority to each content.

Using this priority score, you can quickly see which content requires the least optimization effort to bring the highest ROI.

Automatically locate the most priority queries to inform your strategy

All good SEO strategies start with determining the correct query to target.

Depending on your goals, you may need to identify several different types of queries to achieve your personal goals.

For example, if part of your strategic goal is to increase brand awareness, you need to target generic keywords.

If the individual goal is to increase conversions, you also need to target long-tail keywords in your overall strategy.

Source: Semji, short-tail and long-tail keywords

problem

When formulating a strategy, you will find that the target audience may make dozens of different requests to express the same needs.

This leads to the essential but time-consuming step: identify high-priority keywords to focus on. If you choose the wrong keywords, you may see a drop in your return on investment.

solution

With automation and Semji, your SEO and content strategy is based on strategic queries based on keyword themes. This type of strategy can effectively prepare Google’s MUM algorithm for your website.

Semji eliminates tedious research steps and provides ideas for keywords and questions to bring you the highest traffic potential.

Screenshot of Semji, suggested keywords, November 2021

For example, for the query [lose belly fat], Semji provides several free keywords, such as [how to lose belly fat], [best way to lose belly fat], or [exercises to lose belly fat].

With Semji, you will see exactly which queries generate high search volume, and you will discover new opportunities that you might not have thought of.

Task 2: Automatically analyze competitors

Competitor analysis is essential for two reasons. It can help you:

1. Identify the strengths/weaknesses of competitors.
2. Know your audience and Google’s expectations for your target topic.

New players enter this field every day, Google updates regularly, and competitor analysis requires continuous monitoring.

Automation can help you focus your competitors’ content and quickly find new opportunities to improve your SEO performance and gain market share.

Easily view the structure of competing content

By visualizing the structure of competing content, you can analyze how the best performing content covers the topic and what content Google likes.

It also means understanding the expectations of online users, or Search intent Their query is based on the search engine results page (SERP).

In the end, it boils down to understanding the intent behind the SERP in order to understand exactly what to create.

problem

Manually researching competitor content takes a lot of time, and poor analysis of competitor content brings the risk of missing bids.

You may spend time on content with zero visitors.

solution

With Semji, you can see the ten best performing content on Google seconds. With just one click, you can easily determine the topics you want to add to your content strategy.

Screenshot of Semji, competitor tab, November 2021

Automatically find out which topics are saturated and fill in the gaps

To ensure that the content you produce can drive more traffic and return on investment, you need to ensure that your audience is interested and that your content meets their needs and search intent.

There are thousands of websites that provide content to answer your audience’s queries. It is up to you to provide the best answer.

problem

Competitor research needs to understand what topics are covered and what gaps there are, which takes time.

It also takes time to analyze and decide which method should be used in the content.

Poor analysis can lead to time spent on digression articles that return zero traffic.

solution

Automated topic gap research will help you attract the attention of your audience and Google.

Using AI, Semji’s heat map can help you determine immediately that the content wins.

These can show you the search intent of potential customers, topics covered by top-ranked content, and areas not answered by competitors.

Screenshot of Semji, search intent heat map, November 2021

In the example above, Semji shows that for the query [lose belly fat], Online users are most interested in finding [exercises] Get rid of belly fat (+300k searches on this topic).

The theme (dark pink) that is widely covered by all competitors on the page is an essential theme.

However, a theme that hasn’t been covered too much (white, light pink boxes) is a differentiated theme that can also be used to increase traffic to your website.

Task 3: Automatically create optimized content for Google and your audience

Although there are SEO guidelines for optimizing content, not all copywriters follow these rules. In this case, the content brief can help your team stay consistent.

SEO professionals know that the most important step is to create short templates at the beginning of your strategy. The template should include:

• Keyword list.
• The expected format.
• The purpose of your article.
• Writers keep up-to-date links to useful resources.