Since the advent of YouTube in 2005, video marketing has exploded in popularity and influence.
YouTube changed the game by allowing everyday users to upload, publish and market their video content directly in the search engine.
today, more than 2.6 billion people Use the platform.
YouTube isn’t the only player in town.
Vimeo, TikTok, Facebook and Instagram all have powerful Video Marketing Capabilities Help businesses find.
Local businesses can use video marketing to increase traffic, attract more customers, and grow online.
Here are four strategies for building a local video marketing strategy.
The Value of Video Marketing for Local Businesses
Video is a powerful medium for local businesses.
While many may think that video marketing is more of an online business, video marketing has many benefits in the local sector.
The Benefits of Local Video Marketing
- website traffic: Publishing videos online and optimizing for clicks can drive more users Go directly to your website.
- revenue growth: Video Marketing Can Influence Buying Decisions and increase income for your local business.
- brand awareness: Video exposes your business to more users on a wider platform, helping to increase the visibility of your business
- trust and authority: Posting valuable content builds trust with your audience and provides authority for your business.
- Search Engine Optimization (SEO): Embedding videos in your web pages and articles can help your website Appears in Google Organic or image search.
- backlinks: Videos can add value to your content and encourage other sites to link back to yours, which is good for SEO and referral traffic.
- email marketing: Video greatly increases your email marketing campaigns, increasing engagement and clicks.
- advertise: Many video platforms offer paid advertising opportunities to drive more clicks and revenue for your business.
- local presence: Posting videos about your community or local events can help you reach more customers in your area, even online advertising.
- association: Creating relevant and engaging videos can further support your existing marketing campaigns, educate users about your business, and improve your digital footprint.
How to Win with Local Video Marketing
Recent research has shown that 70% of viewers buy from brands after seeing their video content on YouTube.
The opportunity for video marketing is ripe, even for local businesses.
Here are some ways to get your local business to use video.
1. Drive traffic with educational videos
Many small businesses struggle to drive organic website traffic due to limited resources and scope. Your local business may attract more visitors through SEO with educational video content.
Users are actively searching for information online.
If you can publish and market educational content tailored to their interests, you can harness the power of search engines like Google and YouTube to increase traffic to your website.
tools such as samlash and mate Allows you to research keywords that users search for on Google and YouTube.
Depending on the number of terms and the level of competition, you can create videos on these topics.
For example, let’s say you are a small law firm.
You can create educational videos around:
- “Tips for Hiring a Divorce Lawyer” (260 monthly searches).
- “Divorce Mediation Tips and Tricks” (170 searches per month).
- “Adoption laws” in your state (390 searches per month).
You need to optimize your video titles, descriptions, and tags on YouTube for the target keywords you want to rank for.
You can then publish the video on YouTube and embed the video on your website.
This helps drive organic traffic to your website and increases your website’s authority within the industry.
2. Build trust with product highlights
Today’s consumers are increasingly suspicious of “scams” and false advertising.
Educated consumers are more likely to invest in brands they know and trust.
Video marketing can be a great way to build brand trust.
Product demos and tutorials allow you to showcase the benefits and capabilities of your product.
You can show potential customers how they enjoy your product, use specific features and apply them to their daily lives. Sometimes it’s better to show than to tell!
If web copy or blog posts aren’t enough, adding product highlight videos can encourage customers to buy from you.
So if someone visits your store and then views your website, a helpful video might be enough to entice them to make a purchase.
Also, if you can find the keywords you want to target in your videos, you can rank your videos on Google and YouTube.
If you have ecommerce capabilities, this can be a great way to drive online sales.
3. Repurpose video content across social media
Small local businesses face unique challenges Marketing.
Typically, the market is small and local competition can be intense.
Add that to the fact that many small businesses have stretched marketing resources, and it’s even more important to get value for money.
This is where content reuse comes in.
Instead of repurposing to make unique video assets, you can basically “reuse” your video content across platforms.
Here’s an example of how it works:
- You have a Facebook Live video session through your local business’s Facebook page.
- Then, you download the Facebook Live video to your computer for uploading to YouTube later.
- You can edit videos and post them to YouTube, while also saving individual video clips on social media.
- You reshare these video clips on LinkedIn, Instagram, Twitter and Facebook.
- Once live, you can embed YouTube videos into your latest blog posts.
- Then, you link the blog post to your email marketing campaign.
In this case, you’re converting a single video into multiple pieces of content for use on seven different platforms (YouTube, Facebook, Twitter, LinkedIn, Instagram, website, and email).
You can see how this can save a lot of time (and money) in your video marketing efforts.
4. Increase links with company profiles and testimonials
Customers often want to feel a strong connection to the brand they wish to buy from.
This may be especially true for local businesses that are closer to the local community.
Video content can help nurture that connection.
There are several types of video ideas that can build relationships with your clients:
Team Profile
Let your business team members share interesting facts about their passions, experiences, and hobbies to create a connection between users and your company.
testimonials
Ask existing customers if they would like to offer video testimonials reviewing your product or service. This helps build trust with potential clients.
interview
Host “Ask a [profressional]” meetings so potential clients can learn more about your industry, products and/or company.
tutorial
Demonstrate your service or product with an expert-led walkthrough (which can be live or pre-recorded)
activity review
If there is a popular event in your area, consider documenting your experience and adding your review for a post-event review. The event may be searched on Google or YouTube based on its popularity.
Community Involvement
Does your business host volunteer events, scholarships or otherwise engage with the local community? Show your team in action by documenting your work and presenting it on the Community Initiatives page on your website.
Facebook Live
Facebook Live offers real-time interactions that you can’t get on many other platforms. This allows users to comment, ask questions, and interact with you in a real-time digital environment.
Video content adds a personal touch to your marketing.
Cultivate connections with potential customers that might inspire you to visit your local business or online store.
Attract more local customers with video marketing
Video marketing is not just the domain of online businesses.
Local businesses can also benefit from video in unique ways.
While the goal may not be to sell online, video marketing fosters connection, trust, and interaction with potential customers.
There are many creative ways to use video marketing in your local business.
Whether through educational videos, team briefings, Facebook Live, or other media, video is a great way to enhance your online and local presence.
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Featured Image: fizkes/Shutterstock
