A clever, well-planned Valentine’s Day email campaign can have some very positive results. To help you play Cupid with your subscribers this year, here are 45 of our favorite Valentine’s Day theme lines to inspire yourself.
According to the National Retail Federation, the average American Plan to spend $165 Valentine’s Day gifts and celebrations in 2021. With so many money deals on Valentine’s Day, there’s no reason your customers shouldn’t receive your Valentine’s Day emails.
Don’t let florists and jewelers get all the rewards: Your business can profit this holiday season, too. By sending the right Valentine’s Day email with the right subject line, you too can increase your bottom line this February.
We’ve put together a list of 45 Valentine’s Day email subject lines your subscribers will love. Plus, you’ll find subject line tips and some great Valentine’s Day email marketing examples that get our hearts racing.
45 Best Valentine’s Day Email Subject Lines
B2C subject line
Here are some of our favorite subject lines from retail, e-commerce, and other B2C industries. You’ll notice a lot of teasing of special offers, like gift cards, free gifts, and even free shipping, to entice readers to open.
- Society 6: Valen-time is almost 30% off
- Eating arrangements: Last year’s red roses were so
- Starbucks: No flowers, but all chocolate
- Paper source: Would you like to be our Gallentin?
- Gordon Ramsay Restaurant: Make Valentine’s Day an unforgettable day
- gourd: Spend Valentine’s Day with our favorite couples
- shutter: Personalize your Valentine’s Day gift
- Moffley: Create Valentine’s Day Videos Quickly
- Sephora: Looking for the perfect Valentine’s Day gift for him?
- Birch Box: Valentine’s Day gift for you and yours
- Sax: hurry!Last Chance for Valentine’s Day, Speedpost
- Ink card: 6 hours left to send cards in time for Valentine’s Day
- Ocean: Happy Valentine’s Day: Enjoy Free Samples
- Birch Box: Last chance to give away Birchbox this Valentine’s Day
- Nordstrom: Valentine’s gifts for her and him
- Steve Madden: is love
- Birch Box: This Valentine’s Day, Think in a Box
- Target: Sweet Deals on Valentine’s Day Gifts + In-Store Pickup
- Nordstrom: Valentine’s Day gifts for the love of your life
- Ocean: Valentine’s Day Miracles
- guess: Let us arrange this Valentine’s Day for you
- Ocean: Seal it with a kiss: Valentine’s lip balm
- track: Bring your Valentine’s Day gift in person
- anthropology: Show your love with these awesome gifts
- J. Crew: Ditch the chocolate and check out these gift ideas
- track: See who you like, Vday’s popular fares
- Bass Store: Unique Valentine’s Day Gifts
- Lulu: be mine! Our Valentine’s Day shop is open!
- A touch of modernity: The Valentine’s Day Gift Guide You Want to Unpack
- Williams-Sonoma: XOXO Valentine’s Day Favorites Are Here
- FabKids: What will you wear this Valentine’s Day?
- Stoneberries: Heat up this Valentine’s Day with a heater sale
- Uncommon designs: Bright design for your bright love
- warder: love time.Get these deals before time runs out
- One King’s Lane: Silk Sheets and Sweet Dreams for Valentine’s Day
B2B subject line
Valentine’s Day email campaigns aren’t just for business-to-consumer brands. A growing number of business-to-business (B2B) brands are also taking advantage of holiday emails.
- Removable ink: Roses are red and violets are blue, and this flower retailer boosts conversions—and so can you!
- WordPress: Don’t like your website?make change
- Leo’s tax services: File your taxes before Valentine’s Day
- Commercial cleaners: Get $50 off when you book before Valentine’s Day
- Buffalo Web Creators: Nothing is more romantic than website design
nonprofit subject line
Valentine’s Day events are also a great time for nonprofits to push for donations, as some on your email list may want to give back at this time of year.
- Petco Foundation: Join the world’s largest #ShelterValentine ❤️
- SOS Children’s Village: Share your love this Valentine’s Day
- Public Land Trust: 7 places to steal kisses this Valentine’s Day
- Austin Humane Society: your furry lover
- United Way: send a lover who sends a message
Tips for Creating the Perfect Valentine’s Day Email Subject Line
Optimizing subject lines for subscribers
The subject line should force subscribers to open the email. You have to choose your words wisely, especially since space is limited.
Most subject lines about 50 characters, so your choice of words is critical. Familiarize yourself with the email clients and devices your subscribers use so that subject line lengths are optimized for them. You can view this information in the Campaign Monitor in the Campaign Reports section of Email Client Usage.
Here is an example of our own newsletter subscribers:
Since many of our subscribers view the newsletter on Gmail and iPhone, we’ve optimized subject line length for these devices. The ideal length is between 41 characters (portrait view on iPhone) and 70 characters for Gmail.
Read more about how to determine your optimal length the subject line of this article.
Express Love in Your Valentine’s Mail
This seems obvious, but you should subject line, or use a word associated with it.You’ll notice that most of the subject lines above use this phrase Valentine’s Day or words that coincide with holidays, such as Love, Sweet, or romantic.
Or, for those last minute planners, a phrase like this The last day, not too late, Last Minute Valentine’s Day Gifts, or there’s still time will force the reader to open.
Add a bonus to your Valentine’s theme line
If you can include incentives in the subject line, do so. For example, if you’re offering free shipping or a Valentine’s Day sale, be sure to let readers know in the subject line. Hinting your offer ahead of time will increase the likelihood that your subscribers will open your email.
Use emoji to increase 💜
Do you want to differentiate your email from other emails?consider Add emoji. Brands using emoji in the subject line saw Unique open rate increased by 45%.
❤️ is one of the most popular emojis, it Can generate 6% more opens. What better chance to break it than Valentine’s Day? Several of the subject lines listed above contain variations of the heart emoji, which means the symbol can be used in a variety of email types.
If you plan to use an emoji, make sure it makes sense for your brand. It should match the overall tone of your brand. As always, it’s a good idea to a/b test the subject line to see if the emoji resonates with your audience.
To learn more about emoji and how to use them in email, Check out our guide!
Valentine’s Day Email Example
To use a Valentine’s Day subject line, you need a beautiful Valentine’s Day email design. Below are some of our top examples.
Modbu
Notice how Modbu Focus on the aesthetic of Valentine’s Day, not romance. The red background is bold and exciting.
Society 6
Society 6 Using artistic designs to match their branding and style, they even feature artist-made work in emails.
Prezzi
Prezzi Using clean, subtle Valentine’s Day designs in their emails encourages users to send Valentine’s Day through their service.
in stock
Similar to Society6, in stock Use the content on their website to create a beautiful holiday design.
American Red Cross
Notice how American Red Cross Demonstrate their mission with festivity and authenticity. The sweet stories they share in the email above are sure to captivate readers.
Plan International
Plan International Use imagery and Valentine’s Day colors to tug at your readers’ heartstrings.
Share the love this Valentine’s Day
Are you ready for Valentine’s Day? With the tips and email subject lines in this post, you’ll be ready to create and send the sweetest, revenue-generating Valentine’s Day emails everyone will love.
Make your own Valentine’s Day email with Campaign Monitor. Don’t forget to check out our Email Template Library This makes your campaign a breeze.
