5 trends in small business marketing in 2022

John Jantsch’s Marketing Podcast

In this episode Tape Marketing Podcast, I will do a solo performance to start the new year. I’m talking about the marketing trends of small businesses in 2022.

Key points:

It’s that time of year again. It’s time for a lot of people like me to talk about what we see on the horizon, so that people like you may be more prepared for the upcoming marketing shift.

In many ways, I think the real service position of a performance like this is to name things that people have already begun to feel. I don’t claim to have a special understanding of the future. I see things through the lens of thousands of conversations with business owners and influencers.

In this episode, I reviewed the trends that I predicted for the past year and broke down the trends that I expected to take off in 2022.

Topics covered by me:

• [2:05] Reflect on the trend I forecast for 2021.
• [2:14] Attention becomes a survival mechanism.
• [2:48] Everything becomes smaller.
• [3:06 ] Artificial intelligence becomes practical.
• [3:32] Talent investment returns to fashion.
• [4:08] Video becomes personal again
• [5:12] UX and SEO are closely linked
• [ 5:46] The coaching team continues to grow
• [6:46] Brand purpose replaces authenticity.
• [9:10] The event is still virtual.
• [10:40] Co-marketing is no longer a big business game.
• [12:20] Small businesses learn outsourcing content.
• [14:08] More about the importance of NFT this year.

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This episode of the Duct Tape Marketing Podcast is created by HubSpot Podcast Network.

HubSpot Podcast Network It is an audio destination for business professionals seeking the best education and inspiration on how to grow their business.

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