Every business needs a method Generate leads (And sales) Consistently, there is no better platform than Facebook that can do this. Whether you like it or hate it, Facebook provides an incredible opportunity for business owners, and this fact is unavoidable.
With the end 2.89 billion monthly active users, You can guarantee that your potential customers are using the platform. But there is a lot of noise to be eliminated.
So, how do you get them interested in your lead generation activities?
In this article, I will share five proven ways to use Facebook to generate leads (paid and organic).
1. Use Facebook to convert ads
Most companies already have a way to generate potential customers on their website. They may provide:
- Free consultation
- Demo request
- Limit discounts
However, I’m sure that almost every business owner will agree that they hope more people will accept these offers. This is where the Facebook conversion campaign comes in.
When you create an ad campaign on Facebook, you will see multiple campaign goals. If your goal is to get people to take action on your website (for example, sign up for consultations, demos, or discounts), you need to choose the conversion activity that is most likely to succeed.
Facebook conversion ads can help:
- Increase sales By letting visitors complete specific transactions on your website.
- Prompt action – It’s up to you to define the actions you want your visitors to take. You may want them to visit your website or add items to their shopping cart.
- Optimize your campaign – Facebook will serve your conversion ads to users who are most likely to convert. Vs like one Traffic activity Facebook optimizes where to click
one of We see the biggest mistake made by business owners It is to blindly promote posts, not to use conversion ads.Speed tweets are great for gaining engagement (likes, comments, and shares), but they are rarely the best way to get people to take action
However, andUnless you install Facebook pixel. There are also straightforward instructions here If you don’t have one, please install the pixel.
After installing the pixel, you can define which user action defines your conversion. You can get very specific information here.
For example, you may want visitors to join your mailing list. In this case, your “thank you” page will be the trigger to tell Facebook that the conversion is complete.
Facebook conversion ads can be a compelling way to attract potential customers. But-as always-you need strong creative content with a clear CTA to inspire initial clicks.
2. Use Facebook Lead Ads
Another way to generate leads on Facebook is to use Facebook lead ads.
These are different from conversion ads-you can use lead ads to keep users on Facebook (instead of sending them to your website or a separate login page).
When someone clicks on your lead ad, a Facebook form will appear where you can collect their details. You may wish to collect email registration information, provide offers or promotions, or collect inquiries from new customers.
The potential customer advertisement form usually automatically fills in the potential customer’s detailed information-name, number, email, address, etc., so that users can quickly and easily register for your offer. Because let’s face it, Facebook knows everything about us!
When creating an ad, define the information you are looking for. Be specific, but be careful of over-harvesting! If you ask to measure the inner thigh size, people will lose confidence in your credibility (unless you sell pants, of course!).
However, wWe found that lead advertising generates more leads at a lower cost than conversion advertising. But the The quality of these potential customers Tends to decline sharply.
Therefore, tracking sales data is essential. Leads generated by Facebook lead ads will not be automatically pushed to your Small business customer relationship management Or email marketing provider. You need to create your own automation for this. Fortunately, with BenchmarkONE, it is very easy to connect with Zapier.
3. Retargeting ads
One of the biggest challenges facing all Facebook marketers is finding the right Target audienceWhen setting up ads, Facebook provides you with a large number of demographic options, which makes it very challenging to assign them to the right people.
One way to solve this problem is Create redirect ads.
Retargeting ads Serve people who have already interacted with your brand in some way. That might be:
- People who have visited your website
- People who participate in (or have participated in) your social channels
- People on your mailing list
- Previous customers
We strongly recommend that all companies set up retargeting ads to promote their potential customer development efforts.
Regardless of whether you are B2C or B2B, retargeting ads are almost guaranteed to work well (because you serve ads to people who already know who you are).
To create a redirect ad, you first need to define your Facebook custom audience. And use that custom audience in your advertising campaigns.
In addition, use one of your existing custom audiences to develop similar audiences (strangers with similar profiles to your custom audience) to expand your influence on people who might convert.
4. Host a competition
Competitions usually get some support online because they usually generate low-quality potential customers. However, running the right type of contest on Facebook can be a good way to generate potential customers for your business.
remember meLow-quality leads only lack appropriate marketing strategy.
Free iPad puzzle
For example, suppose you run an event and offer a free iPad as a prize.
Think about the prizes here-everyone wants an iPad (to win), but not everyone wants your product or service (to lose).
Offering prizes that are appealing to the masses but not related to your business/audience means that you attract the masses. But most of them will only become low-quality potential customers because they are interested in prizes-not your products/services.
How to host a competition
Consider offering a super specific competition prize related To your business. Of course, you may get fewer entries, but these entries are higher-quality potential customers.
Provide truly valuable things related to your business. It can be a free trial version or your entry-level product. Everyone who participates in your competition wants to win the prize-each of these entrants is a higher quality potential customer, because by participating in the competition, they also expressed interest in your product/service.
A good example of a competition with related awards is Gym client our.
They want to build their own subscription base, so we organized a competition to provide one year of free personal training. As an added bonus, we provide a five-day free pass for all those who participate in the competition-in this way, everyone is a winner.
We know that their sales team is very strong-once people cash out with their five-day pass, we can let them convert potential customers. The event affected 70,000 people and brought in new income of $60,000.
The advantage of this approach is that you can achieve excellent results by promoting competition organically. But you can also promote it by using Facebook ads.
5. Post in Facebook group
When you post on your Facebook page, your influence is limited to the people who like your page (and the friends they share with). on the other hand, Facebook group Provide an incredible way to attract your perfect customers.
Because let’s face it, Facebook’s organic coverage through most pages is usually disappointing.
However, jJoining a relevant Facebook group of your perfect customers is a great way to get your brand noticed.
Suppose you own a vitamin supplement company. You can join many fitness and weightlifting groups. If you sell campervans, you can join many Facebook groups related to outdoor activities. But joining is not enough. You need to post. widthNo matter what you do, don’t use your products and services to send spam to these groups. This is a blocked one-way ticket.
To get real results, you need to add value.
Share thoughtful, insightful, and valuable content that will resonate with the people in the group. For example, complementary companies can share white papers and detailed information about interesting new research. Or share related (non-sales) blog posts.
Campervan companies can share guidelines on how to improve or refurbish campervans. Share content from your blog and appropriate websites. Don’t sell, spam, or be aggressive. This is all about sharing educational content.
Doing so will make people interested in and participate in your brand, which will naturally inspire the right potential customers to learn more about your product or service.
in conclusion
This is a package!
Facebook is a great opportunity to generate potential customers.
The most important takeaway is to provide value To consumers. If you over-promote, it won’t work for you.
People are there to talk to friends and family, so you need to find ways to add value to the people you are trying to reach.
About the Author
Gavin Bell is the director of the award-winning lead development agency. Astra. Yatter helps expand the service business through a mix of PPC and conversion rate optimization. They are the preferred Facebook marketing partner, and they manage more than $3 million in customer advertising expenditures each year.
