Having a strong technical infrastructure helps search engines crawl and index your content.
By improving technical aspects of your website—such as site structure, file compression, and load times—technical SEO can help increase your site’s visibility and organic traffic.
While many technical SEO tasks can be performed manually, some tools and platforms can automate or simplify these tasks.
Here are some of the best enterprise-level technical SEO tools and platforms, why they’re great, their premium features, and pricing.
1. Search Engine Radar
search engine radara powerful paid tool that provides targeted URL change monitoring and alerts related to site changes that may negatively impact organic traffic.
This is a great platform to have in your arsenal.
When something is broken, you want to know before it hurts your site and bottom line.
For example, let’s say you’re Nike.com and your Air Jordan page goes from a 200 to a 404 error.
If you add the page to the list of URLs to track in SEORadar, you will be notified when the URL status code changes to 404.
What’s more, you can address issues before they have a noticeable impact on traffic and revenue.
Additionally, if a page appears to have been removed or removed, and your client wants to know why their traffic is dropping, SEORadar can verify that the page actually brought in $3 million, wasn’t removed, and didn’t have any Redirect any significant revenue loss.
Another cool SEORadar feature: you can control which pages and which alerts fire, and archive source code and screenshots.
This is a great feature if your website has thousands of pages and drives a lot of traffic, revenue, and sales.
price: SEORadar is not cheap. Be prepared to spend big every month, especially if you have an enterprise-level website with hundreds of thousands or millions of important landing pages. But it might all be worth it.
SEORadar screenshot, May 20222. seoClarity
One of the best all-in-one SEO platforms, seoClarity Deliver AI insights and automate SEO.
Another great feature: seoClarity offers unlimited crawls – no limits on crawl depth, crawl speed or data export.
Using seoClarity, you can crawl JS, get log file analysis, and track problems in real time.
This platform is great because it Recently acquired RankSensewhich provides brands with fast SEO results at scale and can implement instant changes to most SEO meta tags, structured data, and redirects.
price: Customized, more cost-effective than BrightEdge, Searchmetrics, Conductor, etc. Prices start at around $750 per month and they offer custom plans.
seoClarity screenshot, May 20223. Screaming Frog
A popular desktop application among technical SEO professionals, screaming frog Allows you to crawl your website and analyze various technical SEO factors.
It also has an extensive feature list, including the ability to integrate with other tools and platforms.
Screaming Frog offers several features to make it easier to manage technical SEO tasks such as site migrations, 404 errors, page speed, run list crawls, crawl staging sites, and more.
It’s one of my favorite tools for running list crawls and doing quick crawls.
However, if you’re running a large site like Best Buy, it might take a while to crawl because there are millions of URLs.
In these cases, I would recommend a more enterprise-grade crawling platform like Botify, Deepcrawl or Oncrawl.
price: Up to 500 URLs are free to use. The paid version is 149 euros per year.
4. Botox
Botox It is an excellent crawler for enterprise brands.
Key features include data segmentation and holistic view of integrated keywords, crawls and log files.
If you have a large website and need to crawl it or perform a technical audit, then Botify is the way to go.
It has one of the fastest crawlers in the field.
You can crawl your site at 250 URLs/sec and render your JavaScript at 100 URLs/sec.
Botify also tracks unlimited keyword queries derived from actual searcher data and integrates with your website analytics and GSC for revenue, traffic and other important metrics.
This Botify Smart Features prioritize your opportunities for the greatest impact and use machine learning to alert you to potential SEO issues, which are prioritized by impact.
It’s easy to see which problems you should address first.
price: Botify doesn’t list pricing, but they do offer three plans to choose from.
Botify screenshot, May 20225. Deep Crawl
Another great technical SEO platform, deep crawlwhich provides website crawling and analysis capabilities.
It provides various detailed reports Technical SEO Factorsincluding site structure, file size, redirects, and more.
One of my favorite features is Deepcrawl Monitor Hub.
You can use the hub to monitor website changes and detect potential issues with custom alerts.
It also provides a trend discovery dashboard that covers all your domains and projects in one place.
Deepcrawl is also very fast and can crawl large enterprise sites at scale with actionable data.
price: Deepcrawl does not list pricing on its website.
6. Crawl
If you need a technical audit, simply crawlan enterprise SEO crawler and log analyzer.
Oncrawl uses machine learning and data science to deliver actionable insights and improve your technical SEO.
Oncrawl is a great deal.
If you’re an SEO consultant or agency on a budget and need a good solution, check out Oncrawl.
Aside from monitoring and alerting, the platform offers most of the same features as the competition.
BrightEdge and Conductor are also great enterprise platforms, but are not included because BrightEdge acquired Oncrawl and Conductor integrates with Deepcrawl inside the platform.
price: Oncrawl offers three plans starting at €49 per month.
Screenshot from Oncrawl, May 2022Other tools and platforms
There are various enterprise tools and platforms available to help with technical SEO beyond enterprise platforms.
- google search console is a free platform Provides data and insights about your site’s performance in Google Search.
- Bing Webmaster Tools is another free platform Provides data and tools to optimize your website for Bing search.
Both platforms offer a range of features, including submitting sitemaps, viewing search traffic and keyword data, and resolving technical issues.
Several other paid enterprise SEO platforms offer more comprehensive features such as rank tracking, competitor analysis, and custom reports.
wrap up
Technical SEO can be a daunting task for even the most experienced marketer.
With so many moving parts, it’s easy to get lost.
Having the best tools and platforms at your disposal is essential. They will make your life easier.
Choose the right platform for your specific needs, as each platform offers unique features and pricing plans.
But all the platforms mentioned in this article can help you win the SERP battle.
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Featured image: Alexander Supertramp/Shutterstock
