Creating measurable leads is critical to driving sales.
However, if your landing page isn’t converting, you can’t drive sales.
Landing pages play a vital role in segmenting, iterating and ultimately optimizing the user experience to improve campaign performance.
Here are seven of the best landing page builders and why each is worth checking out.
1. Unbounce – Best for CRO
Unbounce is unique in optimizing traffic.
There are several features specifically optimized for conversion rates. Additionally, there are over 100 and 25 pre-made response templates.
Using Unbounce makes it easy to set up multiple landing page variations to measure performance.
However, one of the most powerful features Unbounce offers is an AI-powered feature called Intelligent Transportation.
Smart Traffic applies dynamic visitor attributes to redirect traffic to the most converting landing page variants.
The algorithm includes attributes such as user location, device type, and demographics.
Unbounce also features optional email popups and sticky banners to incentivize users to submit emails that can connect to your email platform of choice.
Also, if you are running paid traffic, you can use another useful feature called dynamic text replacement.
Dynamic text replacement Rotate the text on the landing page to create a personalized user experience for user segments of paid media.
Over 15,000 companies use Unbounce.
advantage:
- Simple to use drag and drop functionality.
- Dynamic text replacement for SEM activities.
- 125+ templates powered by AI technology.
shortcoming:
- There is no option to add custom classes to CTA buttons.
- Only the premium plan includes redirection and integration.
- Higher learning curve than other competitors.
2. Clickfunnels – Best for Driving Leads
ClickFunnels focuses on The whole funnel experience Experience with segmented landing pages.
Using Clickfunnels to create landing pages focused on up-selling, cross-selling, and down-selling is seamless.
The main difference between ClickFunnels is the number of sales-focused features, pre-built landing page funnels, and training for marketers.
Experienced direct response marketer Russell Brunson founded ClickFunnels. Russell has created an easy-to-use, versatile landing page builder that drives leads.
Some of the best features ClickFunnels offers:
- Membership channels.
- Webinar Funnel.
- checkout funnel
and more.
advantage:
- Clearly designed to generate leads, nurture leads, and close leads.
- Several pre-built funnel systems.
- Free and paid training events from top marketers.
shortcoming:
- It offers fewer customization options for the landing page than its competitors.
- For most small businesses, setting up unlimited channels will require a hefty monthly fee.
3. Wix – Best for Beginners
There’s a reason Wix has millions of users around the world.
The Wix platform makes it easy to start building great looking websites and landing pages.
Additionally, Wix has the lowest learning curve on the list due to its highly intuitive drag-and-drop user interface.
The best part about using Wix is the free pricing, making it the most viable option for users who want to experience it for themselves.
Wix also integrates with more than 50 payment solutions.
Also, if you focus on e-commerce, you can create Ecommerce Landing Page Promote exclusive offers and showcase new products.
Wix also provides heatmaps to help Optimize user experience to increase your conversion rate.
advantage:
- Get started for free.
- Several pre-built templates.
- Several integration options.
shortcoming:
- Limited control over more advanced options.
- Ads for free options.
- Non-branded domains unless you upgrade.
4. Conversion Toolkit – Best for Driving Email Signups
Convert Kit offers a powerful email journey, but its landing page builder is also world-class.
Getting started is also free.
Templates are highly customizable and visually stunning.
In addition, Convertkit provides thousands of images that work with Unsplash.
Convertkit’s main selling point is seamless automated integration with third-party tools.
Additionally, segment tags can build systems to personalize messages to increase your conversion rates.
advantage:
- Get started for free.
- Thousands of images are free to use.
- Several integration options.
shortcoming:
- A/B testing is limited.
- Analysis can go deeper.
5. Divi – Best for WordPress
Divi is a WordPress theme, so building a landing page on-site is simple. Divi page builder is built by Elegant Themes.
Divi offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split-test optimization tool called Divi Leads.
Creating landing pages is critical, but iterative testing increases your chances of success.
For example, a recent test conducted by Groove increased conversion rates on landing pages by 100%.
By using Divi Leads, you can easily create and test.
advantage:
- High quality template.
- Flexible pricing options.
- A/B split testing capabilities.
shortcoming:
- Divi has a learning curve due to all the features it offers.
- Limited support.
6. Instapage – Best for Agencies
Similar to Unbounce, Instapage offers highly customizable landing page creation.
In addition, it provides 80 high-quality templates.
If you want to build a landing page from scratch or edit one of the 80 templates, the drag-and-drop landing page builder offers powerful features, including:
- form builder.
- Customizable widgets.
- Integration options.
Instapage also includes a handy feature called Instablocks.
Instablocks enables you to create reusable landing page assets that you can import into any of your previous landing pages.
Agencies that need to create multiple landing pages for their clients will find that the Instablocks feature will help free up bandwidth.
Additionally, heatmaps and A/B testing help improve conversion rate optimization.
advantage:
- Reusable pages.
- Built-in heatmap.
- A/B testing.
shortcoming:
- Visitor restrictions.
- Reporting is limited.
7. Kickofflabs – Best for Promotions
Kickofflabs is great for advertising on landing pages.
You can significantly increase conversions by promoting your contest on your landing page.
Competitive CTAs have a 3.73% higher conversion rate compared to other CTAs.
Plus, Kicklabs can effortlessly set up viral giveaways, sweepstakes, and product launches.
Kickofflabs provides you with options to control the following options:
- Pre-launch waitlist.
- Prize money goes into sweepstakes.
- Leaderboard Giveaway.
and more.
The landing page builder is very intuitive and requires little learning curve to set up promotions.
Kickoff labs also offers SMS options to expand your offline giveaway.
advantage:
- SMS integration options.
- Multiple game options.
- Pre-launch waitlist.
shortcoming:
- Pricing costs are high for high traffic sites.
- Limited template options.
in conclusion
Depending on your main focus in creating your landing page, the platform you choose will have different capabilities.
There is no right or wrong answer to which landing page builder you should use.
Each platform has advantages and disadvantages.
To weigh your options, consider your budget and business goals, and which platform best suits your needs.
More resources:
Featured image: Griboedov/Shutterstock
