7 ways to use Google Trends for SEO and content marketing

Google Trends is the only keyword research tool that provides insights based on actual Google search data.

These seven tips Google Trends Will show you how to extract real keyword trends that are accurate and useful for creating Keyword strategy Used to promote the website.

Explore new ways to use Google Trends to unlock hidden insights and keyword volume data.

The value of Google Trends

Although Google Trends is accurate, it does not show traffic in actual numbers.

Paid search engine optimization tools Provide number Keyword search volume. But these figures are estimates inferred from the data provider.

So even Paid search engine optimization tools Provides estimates of keyword traffic. The data provided by Google Trends is based on actual search query volume.

This is not to say that Google Trends is better than paid keyword tools. When used with paid keyword tools, a near-accurate concept of real keyword search volume can be obtained.

There are other features in Google Trends that can accurately segment keyword data to understand where to focus on promotion and to discover new popular keywords.

How to use Google Trends for search engine optimization

1. Get more accurate data by comparing keywords

Google Trends shows the relative visualization of traffic from zero to one hundred.

You can’t really know whether the trend is reporting hundreds of keyword searches or thousands of keyword searches, because the graph is relatively proportional.

This is especially useful if you know the traffic of another keyword phrase.

How to obtain more accurate traffic data

If you want to get a more accurate estimate Keyword search volume, Compare this keyword with the exact number of keywords you already have.

If the keyword volume is particularly large, there is another way to determine an approximate estimate of the keyword volume—by comparing your target keyword with any keyword phrase you know about traffic.

Comparison keywords need not be relevant. It can be completely different. It is important to have a general understanding of the number of keywords.

If this quantity information is not available, here is a trick to get the concept of search volume.

Go to Google Trends Daily Trend Web page, showing popular search queries.

The usefulness of this page is that Google provides a large number of keywords, such as more than 100,000 searches per day.

Below is an example:

Google Trends shows keyword search trends [womens dresses] Upward trend. But it doesn’t tell you how much volume it has.

this Google Daily Trends Search on the page on Monday, August 30, 2021 [elizabeth holmes] There is a trend of over 100,000 searches.

Screenshot from Google Trends, August 2021

Now, here is a screenshot of the comparison between search queries [womens dresses] with [elizabeth holmes], Its trend is 100,000+ searches.

Screenshot from Google Trends, August 2021

Although Google Trends will not show you the exact number, as long as you know the number of one keyword, the traffic level of another keyword will become easier to understand.

The above hack is not 100% accurate. But this is enough to provide a powerful general idea, and can be used to verify inferred data from paid keyword research tools.

related: How to conduct keyword research for SEO

2. Compare keywords over time to gain audience insights

There are two general ways to view keyword data: across longer time periods and shorter time periods.

Long-term trend

You can set Google Trends to show you traffic trends dating back to 2004.This is valuable to show you Audience trends.

• Long-term upward trend: If the trend is rising, it means focusing on creating content for this trend.
• Long-term downward trend: If the trend line moves downward, it may be a signal that the audience’s content consumption is changing.

For example, review the five-year trend of WordPress search terms, WordPress software, and WordPress websites:

Screenshot from Google Trends, August 2021

All variants of WordPress have a clear downward trend. The downward trend extends to phrases such as WordPress themes, WordPress plugins, and WordPress hosting.

It is important to understand when the trend is spiraling downward.

• Digital cameras began the demise of traditional analog cameras.
• The iPhone began the downward spiral of digital cameras.

Knowing the direction of the wind can help content marketers or publishers understand when to abandon digital cameras and start selling mobile-related products.

related: Content Marketing: The Ultimate Beginner’s Guide

3. Related topics and queries

Google Trends has two great features, one is called related topics and the other is called related queries.

topic

The subject is a search query that shares a concept. Usually, the topic has nothing to do with language, but it is not clear whether this is the case with the related topic.

According to Google:

“Related topics

People who searched for your terms also searched for these topics.

You can check with the following indicators

optimal – The most popular topic. Scoring is performed on a relative scale, where a value of 100 is the most frequently searched topic, and a value of 50 is the topic whose search frequency is half of the most popular terms, and so on.

Rise – Related topics with the largest increase in search frequency since the last time period.

The results marked as “breakthrough” have increased significantly, probably because these topics are new and there are few (if any) previous searches. “

Related queries

The description of the related query is similar to the description of the related topic.

Popular queries are usually the most popular, while rising queries are increasingly popular queries.

Screenshot from Google Trends, August 2021

4. Short-term trends can bring a lot of traffic

View keyword trends in a short view, such as 90 days even 30 days Views can reveal valuable insights to take advantage of rapidly changing search trends.

There is a lot of traffic Google Discovery And in Google News.

Although Google Discover is less sensitive to hot topics than Google News, it’s very helpful to grasp current interests to get a lot of traffic right away in the following ways Google Discovery with Google News.

For example, the two most popular keyword trends are How To and Near Me searches.

When you zoom out to the 90-day view, you can see on which days of the week these searches are popular.

Knowing which days of the week there is a surge in interest in a given topic can also help plan when to post certain types of topics so that the content is there when the viewer searches.

5. Classification keywords

Google Trends can narrow the scope of keywords based on categories to provide more accurate data.

The category tab is important because it refines your keyword research to the correct context.

If your keyword context is cars, it makes sense to optimize Google Trends to show only car context data.

By narrowing the scope of Google Trends data by category, you will be able to find more accurate information related to the content topic you are researching.

6. Utilize keyword data by geographic location

Google Trends keyword information broken down by geographic location can be used to determine which areas are best for promoting websites or tailoring content to specific regions.

For example, if certain types of products are popular in Washington, DC and Texas, it makes sense to target promotions and localized content to these areas.

Keyword popularity information by region is valuable for the following aspects Link building, Content creation, content promotion and pay-per-click.

Localizing content can make it more relevant to people interested in the content.

Google ranks pages based on who is most relevant, so incorporating geographic nuances into your content can help it rank for most people. Especially when these people start to promote your content on social media, blogs, and podcasts.

related: International SEO in 2021 and beyond: 9-point checklist for success

7. Use categories to discover search intent

Google Trends enables you to further refine your keyword data by segmenting it by search type, which is a very useful way to study the popularity of various search intents.

When searchers are very concerned about specific types of intent, search types can give you insight into them.

Improving your research allows you to eliminate the “noise” that may pollute your keyword research and directly enter the signal-the most meaningful data.

Google Trends data can be refined in the following ways:

• Web search.
• Image search.
• news search.
• Google Shopping.
• YouTube search.

YouTube search is a great way to identify “how to” content.

Google Trends Search How, what, where, when, why, with WHO Display with the word “how“Is currently the most popular on YouTube.

Google Trends limits comparisons to five keywords, so that word is omitted in the screenshot below.

Screenshot from Google Trends, August 2021

If your keyword phrase involves teaching content using the following words [how to], Perfecting your research on YouTube may provide useful insights.

For example, I found YouTube The data of “Related Topics” and “Related Queries” displayed by search is more relevant than selecting “Web Search” for research.

Here is another example of how using different types of search types can help optimize Google Trends data.

I did the same How, what, where, when, why, with WHO Search, but this time use news search refinement.

Screenshot from Google Trends, August 2021

Search trends in Google News are very different from search patterns in YouTube. This is because people want to know the “content” and “how” types of information in Google News.

Above is the search query view for the past 90 days. When searching for the same keywords using a 5-year perspective, it is obvious that keywords of the “who” type will explode based on current events.

The biggest surge occurred a few days after the 2020 presidential election.

All the different search types query optimization helps to optimize the results so that they display more accurate information.

Therefore, please try these options as they provide more accurate and useful information than the more general and potentially noisy version of “web search.”

Takeaway: Google Trends is useful

Google Trends is a useful tool, and a little creativity will generate important search marketing insights.

Take some time Google Trends. I’m sure you will find insights that can improve the way you create and promote content online.

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