Content marketing is hard to get right, but once you do, the results can be incredible—especially for ecommerce brands.
More traffic from Google? Check.
More clues? Check.
Build more trust with potential clients? Check again.
Unfortunately, it’s not as simple as writing a random blog on a topic you pulled out of a hat.
With a strategy that includes researching who you are targeting, what keywords to use, what topics to cover, and how often/where to post your content, you’ll be different from posting a generic brand that’s easy to forget about blogs that nobody cares about.
(spoiler: Most brands that publish content on the Internet fall into this camp because 90.63% According to a study by Ahrefs, the majority of all web pages do not receive traffic from Google. )
Instead, your online presence will be memorable and, more importantly, need in your space.
Inspiring you exactly what is great Ecommerce Content Marketing Look, let’s explore nine examples from a wide range of industries.
1. McGee Studio
Looking for an ecommerce content marketing example that manages to combine product links with written content in a non-sale, totally useful way?
Check out Studio McGee, an interior design brand that also sells its own line of homewares.
in their blogthey specialize in helping you create beautiful rooms in your own home, inspired by their designs and products.
Screenshot from Studio Mcgee, January 2022It’s a tough balancing act, but Studio McGee tackles it with aplomb.
Product links don’t yell at you, they push gently – beautiful product photography certainly doesn’t hurt.
2. Bark Box
Every puppy’s favorite subscription box brand also has a great content marketing strategy.
Check out their content hub, bark postnews about fresh and trending products, upcoming boxes and fun keyword-focused blogs that bring dog lovers straight to their virtual doorstep.
Screenshot of BarkBox, January 20223. Lush
Lush, a cruelty-free, vegan beauty brand, is a great example of a retailer’s e-commerce content marketing in all its forms.
In particular, their video channel Filled with targeted, engaging content, from whimsical animated shorts to “how-to” videos of their most popular products.
With millions of views, Lush has clearly nailed their video strategy.
Lush Cosmetics North America YouTube Channel, January 20224. Almanac
Are you familiar with the annual magazine, The Old Farmer’s Almanac?
It is the longest-running publication in North America, starting with the original version published in 1792.
Publishers today also sell cookbooks, calendars, gardening guides, and more.
January 2022 Calendar ScreenshotWell, this practical staple also has an online presence, Almanac Networkincluding full content on gardening, weather, food, astronomy and almanac.
In particular, their Growth Guide Impressive and exhaustive, giving you all the information you need to grow anything in the sun.
January 2022 Calendar ScreenshotThe content here provides them with an extensive library of books and guides available for purchase.
5. Patagonia
For more story-focused ecommerce content marketing, look no further Patagoniaa retailer specializing in outdoor gear.
Screenshot of Patagonia, January 2022On their blog, you might expect to find articles on how to gear up and get into nature and the outdoors, but instead, you’ll find thoughtful articles on conservation, nature, and the culture of outdoor adventure.
Screenshot of Patagonia, January 2022Patagonia knows its earth-conscious, nature-loving audience very well, and its content reflects that.
6. Artifact Revolt
people are Artifact Revolt are experts in print design and photography, selling photo books and other printable souvenir gifts, and their content marketing perfectly reflects this expertise.
Screenshot of Artifact Uprising, January 2022Their content utilizes the art of creatively capturing memories, which makes their audience fit for T.
7. Grammar
If you write at work or in school, you probably rely on the Grammarly app to help keep your text clean and error-free.
You can also count on Grammar Blog Get comprehensive writing advice, how-tos and grammar tips.
Grammarly screenshot, January 2022Like its writing tools, Grammarly’s content is all about helping you write your best work.
In many cases, it’s also keyword-focused, appealing to those who search Google to write an answer.
8. Book of the month
Book of the Month is a book subscription service that offers users a selection of five new books each month.
Of course, their content marketing centers around reading and choosing the right books.
For example, check out this custom flow chart This can help you choose your next reading based on a variety of either-or scenarios, and guide you through your monthly choices:
Screenshots from this month’s books, January 20229. Food 52
A hub for food, recipes, home, kitchen, and eating, Food52 also sells household items, kitchen items, furniture, pantry staples, and anything else you might need for your next dinner party or weekend cooking shenanigans.
The Food52 section focuses on food (duh), and the topic is as broad as the word encompasses.
The content covers everything in the complete guide cooking with certain spices to the news Latest Products Hit Trader Joe’s.
Screenshot from Food52, January 2022The site is massive, but the content is great no matter where you turn.
Cracking the Code of Ecommerce Content Marketing
What do all these examples show us?
Ecommerce content marketing requires only a few elements to work:
- great writing It’s engaging and fun to read (or listen to).
- Gain insight into your audience and what they need/want from your content.
- Clear, focused topics.
- Smart use Search Engine Optimization Reach potential customers who haven’t heard of your brand yet.
- A strategic (often subtle) connection to the product.
- A strong CTA encourages your audience to build trust when consuming your content.
In the end, all of this should be clearly stated in the branded content marketing strategy.
This is an overarching map of getting results from content and should never be underestimated or ignored.
Now, the question is, are you going to invest in strategic content marketing for your ecommerce brand?
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Featured image: Golubovy/Shutterstock
